Each product is unique and consumer-oriented in its own way - the same can be said about websites. But if the specificity of the attractiveness of a website depends on the target group to which it is targeted, then the mechanics by which the attractiveness effect is achieved is the same in all cases.
Instructions
Step 1
Be sure to respect copyright when creating your website. Naturally, it is impossible to fill the entire site with absolutely unique content - for example, photographs that serve as illustrations. But it is quite possible to insert a photo indicating the source. As a rule, in this case, the author of the photo or the resource from which it was taken will not mind.
Step 2
Design the site in such a way that it is aesthetically harmonious. The effect of harmony should be present everywhere - from the location of the text to the animations that are used on it. The weight of the files and the use of programming technologies should not strain the eye and distract it from the information contained on the site.
Step 3
The best way to attract the target group, in addition to directly advertising services that are useful to them, is to publish information on the website that may be of interest to them. You can publish both your own and other people's texts, however, when publishing other people's texts, observe copyright. It is necessary that the information is really valuable and useful, otherwise the visitor may not only not be interested in your services here and now, but also potentially tune in to you negatively.
Step 4
Remember the ease of navigation. It should be simple and understandable both for those who constantly work with information on the Internet and for those who are new to it. Create sections such as Sitemap and Site Search so that they can be accessed from anywhere on the website. The presence of pages with missing text, as well as those created exclusively in test mode, is unacceptable.
Step 5
Be sure to place your contacts, as well as the feedback form, in an accessible place. The rule of good form is to place contacts at the bottom of the page. In this case, the visitor can easily ask you a question, regardless of the page of your website on which he is located.
Step 6
Avoid inconsistencies between website content and banner ads. Incorrectly chosen color, shape, size and theme of the banner can permanently turn a random visitor away from your resource.
