Selling copy is a very laborious process. Many copywriting "gurus" convince their readers otherwise. In this article there is no clear answer to the question: "How to write a selling text?", But there is a whole list of principles for writing it. So, what does the foundation of a selling text consist of?
Generally speaking, every ad copy that sells is based on human weaknesses and emotions. What principles are followed?
1. Listing customer benefits
People are not interested in reading about the success of a sales company. They are much more interested in learning about themselves, what benefits they will receive if they decide to give their money.
2. Pressure on the target audience
Men are used to trusting the one who is stronger than them on a subconscious level. Women are most often attracted by the expression of emotions in words. When writing a marketing text, it is very important to know the target audience.
3. Specific facts
Readers of the selling text do not trust empty words. If the company has a positive experience of cooperation, then it is necessary to mention this.
4. Social guarantees
The buyer is getting smarter over the years, he does not want to take a pig in a poke. For this reason, it's worth putting a testimonial section in your sales copy.
5. Alternating mental workload
This point, perhaps, can be attributed to the secrets of selling texts. It lies in the intermittent difficulty of writing sentences. For example, the first two are written in simple language, while the third uses complex adverbs and scientific facts.
5 basic rules for writing a selling text will help in the future to learn how to convince buyers to use your services.