Telegram is the most popular messenger in the world, the number of users of which has long exceeded several tens of millions. But why do we need Telegram, what is it and how to use it? The answer is simple: for all-round communication. This product managed to make a splash, and everyone has already heard about it. It is noteworthy that this tool can do a good job for both businessmen and users who are hungry for novelty.
Main features of Telegram
WhatsApp, Skype, Viber - these names are on everyone's lips, and no one needs to explain what it is. Telegram is their counterpart, only cooler and more advanced. Its popularity would not have been so wild, if not for some "chips":
- sophisticated data encryption algorithm, which makes it impossible to hack personal correspondence;
- the ability to use on all devices connected to the Internet, which allows you to reach a huge audience;
- cloud storage of data;
- the ability to create your own channel, which can be assigned the function of microblogging;
- organization of group chats (up to two hundred contacts) or super chats (up to five thousand contacts);
- you can safely send even "heavy" files (up to 1.5 GB);
- the ability to create self-destructing messages;
- search for contacts not by phone number, but by username;
- synchronous login to your account from several devices at once;
- complete safety;
- lack of advertising;
- high speed of work, excellent design, ease of use, adequate interface.
Who uses it and why? Ideas for use
This messenger is used primarily for communication. And if a person has passed the registration procedure, then he can send messages to all his friends who registered earlier. Text chats are the main, but not the only principle of communication, since now you can make calls to Telegram. Secret chats are something that everyone likes, and news channels are now more interesting to the user than news sites. In addition, now the messenger is actively used by businessmen of “all stripes”. Here are just a few ideas:
- organization of customer support;
- notification of users about all promotions and special offers;
- presentation of your own stickers;
- organization of document flow;
- creation of catalogs of online stores;
- organization of work of employees.
Why is Telegram popular and why they wanted to block it?
The popularity of Telegram is a consequence of its capabilities. The Middle East is a very turbulent region in terms of terrorism, and several TV channels have bothered to add fuel to the fire by broadcasting a number of stories that are indirect evidence that this particular messenger is especially fond of terrorists for the lack of the ability to read correspondence. The management of Telegram, represented by Pavel Durov, does not respond to requests from Roskomnadzor, which must add Telegram to the register of messengers, and without providing information from Mr. Durov, this cannot be done.
It is worth noting that both terrorists and criminal elements really use Telegram, since this messenger is most suitable for this. It is noteworthy that terrorist channels are blocked not only at the suggestion of local authorities, but also on Telegram's own initiative. The main audience of the messenger are ordinary people who exchange purely "everyday" information, as well as businessmen who, in such a simple way, managed to simplify their business, revealing their hitherto hidden potential. Even if the messenger is included in the register, secret chats will still not be available to intelligence officers.
Why is everyone starting to use it?
The reliability of data encryption is the main reason for the popularity of the messenger, which is primarily used by those who really do not want the information they transmit to become the property of third parties. Immediately after the appearance of Telegram, people began to be interested in it, for whom any activity of Pavel Durov arouses genuine interest. There are those who wanted to test the new messenger on their device, but then, by a lucky chance, forgot to delete it.
Interest in Telegram is fueled by the media, as well as "publicity", politicians and simply famous people who either praise this messenger or criticize it. Anti-advertising is also advertising, because if any movement begins around a product, then this is already a serious reason to experience its effect on yourself, at least for the sake of curiosity. Many people do not like the principled position of Telegram, and, despite the dissatisfaction of individual citizens, he is not going to give it up. By the way, at one time the Telegram audience was replenished with 1.5 million new users in just two hours. The blocking of WhatsApp in Brazil contributed to this.
What are Telegram bots?
A bot is a program that performs any action automatically, on schedule, or on command. That is, the user can delegate the entire "routine" to the bot, which allows him to save time and energy. The tasks solved by this assistant are different, and in order to start operating a suitable bot, you need to register in Telegram, find it by name, add it to yourself and start a correspondence using special commands. The program is hosted on an external server, and commands are processed on it, and the messenger is the link between it and the user.
Bots are reliable because they never steal important data or read messages. They are ready to work at any time of the day, and their reaction is instant. In fact, these are the same accounts, only instead of real users they are controlled by programs that can be embedded in other services, ask and answer, translate texts and comment on messages. Their possibilities are simply endless, which is what representatives of all business segments use. An experienced PC user has a great chance to create his own bot, but the easiest way is to use a ready-made program, since in the attached list there will definitely be an option that suits all the criteria.
The future of messaging and Telegram
At the moment, Telegram is out of competition, and it is a worthy alternative to all other software products used for information exchange. Extensive functionality, ease of customization and personalization, as well as speed and "friendly" interface - this is exactly what allowed this messenger to take a leading position in such a short time. Someone likes privacy in it, someone has original functions. For example, the ability to transfer not only photo, audio and video files, but also information about your location.
Creating a corporate network and your own bot is what can make any business even more successful. After all, using Telegram, you can constantly communicate with customers, staff, subscribers, and your own channel will contribute to a wider audience coverage, up to 90% of subscribers. By the way, in the famous "VKontakte" this figure is only 10%. Many of those who have already used this method of advertising noted that this is "the easiest and cheapest marketing in their life." So, maybe it's time to join the number of "telegrammers"?
