Online mailing is a great way to keep in touch with customers, customers, and anyone else who might be interested in your product or service. In the letter, you can tell about your lucrative offers, promotions, events, contests. However, there is a fine line that can be crossed to become a spammer.
Instructions
Step 1
To make it interesting for your subscribers to read your articles, in addition to advertising information, fill your mailings with free content, just do not forget to put the author's name. If you wish, you can turn to freelancers if you need unique content.
Step 2
When you have composed the text of the letters, the question arises how to send them. You can do it manually. The easiest way is to use Outlook programs. This method may seem convenient only if your contact list contains no more than 30 addresses. All you need is to compose a letter and select the addresses to which this letter needs to be sent. If the contingent of your subscribers grows, some are deleted, some are added again, then sending letters via Outlook Express or Microsoft Outlook becomes inconvenient.
Step 3
Better if your newsletter is smart. To do this, place a subscription box on your site (most hosting providers provide it in the form of a script and HTML form). A subscription box is inserted into the site using the INPUT and FORM tags. The scripts will collect the email addresses of all visitors who want to subscribe to the newsletter and will send letters at a certain interval. This method is convenient because the whole process is fully automated, and the address lists are always up-to-date.
Step 4
A very important point when creating a mailing list is to send letters to those who are really interested in them. Be sure to include in your letters a point where the subscriber can refuse to continue receiving your letters. And when such a refusal comes, immediately delete the address from your database. Also, don't send out your emails too often. Give your readers important information 1-2 times a month, accompanying it with useful data to whet their interest.
Step 5
Keep your letters short but succinct so that the reader will want to use your services.
