Landing Page is a selling page. Its main goal is to sell the offered product or service. How do you get the landing page to sell?
The key to a successful selling page is focusing on the desired goal.
The Landing Page is accompanied by either an input form or an order button. If the required button is pressed or the input form is filled out, then the goal of the landing page has been achieved. Such a form or button should be prominently displayed and grab the attention of users.
It is interesting that when reading a page of the site, the user's gaze is involuntarily drawn to the upper left corner. Consider this when creating a selling page.
If the order button or the input form is missing on the landing page, then in this case, indicate the data for communication: phone number, e-mail, address or other contact information. Then the target action is to make a call or a letter from the client.
A lot of attention should be paid to the title. The headline should sell and motivate to action:
- order right now;
- be the first;
- download for free, etc.
Typically, landing page titles begin with an imperative verb and can be supplemented with adverbs that reinforce the effect of having to take the proposed action right away. The title should be placed in a prominent place, at the top of the page.
Structure the benefits, benefits, and properties of the product. The buyer is always looking for the benefit of the deal. Clearly articulate the benefits that the client will receive when purchasing your service or product. Place benefits and benefits in separate boxes or bulleted or numbered lists.
Don't overload your landing page with information and pictures. Two or three pictures are enough. At the same time, it will not be superfluous to post pictures of the proposed product or positive emotions of people who bought this product or used the service.
Build trust in the product or service being offered. Place awards, certificates, compliance with GOST, the age of the company, well-known partners on the landing page. Post only reliable information and precisely as icons, and not just listing text.
Make visitors feel that a product or service is in short supply. Place a timer that limits how long the action takes. This is a tried and tested method. You can use phrases:
- there are only N units of goods left in stock;
- the offer is valid until (date);
- the quantity of goods is limited.
Create a stock. Customers love to buy goods at a profit, with promotions and discounts. Thus, the customer benefits and the salesperson benefits.
Here are some simple tips for creating a landing page. These rules will force the selling page to fulfill its main functions.
