Today, the online shopping industry is developing at a rapid pace. The selection of goods that can be ordered online is quite large. An online store, with its ROI and profitability, is a good start-up for aspiring entrepreneurs. However, for its success, there are some important points to consider. For example, how to choose the right product.
Instructions
Step 1
Choose a product group (or several groups) in which you are well versed. If the seller knows the product well and talks about it in an interesting way, this gives the impression of professionalism and inspires confidence among customers. To find a niche to your liking, start from your education and interests, financial capabilities. Useful connections, knowledge of languages, geography of your location, and other factors can also play an important role.
Step 2
Finding a niche for online commerce is a multi-vector endeavor. It is necessary to apply certain marketing tools: carefully study the market, identify the needs of potential customers. Determine the need for your goods / services for local buyers. Select a product that: a) has not yet been offered by anyone in the area; b) is absent in this market segment; c) is in high demand.
Step 3
You can calculate the need for the right product in different ways. For example, you can analyze the media, talk to people in order to identify a few of the most needed products, in which they feel the need or have a desire to purchase them. Define the target audience: the age and gender composition of potential customers in this market segment, by which you can present their taste preferences and desires. It is also useful to take into account current fashion trends (TV, press, internet, music, cinema).
Step 4
To research market trends, use Internet services, for example, the keyword statistics service https://wordstat.yandex.ru/. Enter the desired request for the product (for example: "buy a cell phone"), click the "pick" button and get the number of requests (that is, people who are looking for this product). If the number of requests exceeds 1000, then the product is in demand.
Step 5
Almost any product is enough on the market, so be prepared for competition. On the other hand, you shouldn't think that all niches are already taken. There is always something that is missing (in stores in your area, on the Internet), and there is always something that could be better (prices, service, services, assortment, quality). You have to do it to be head and shoulders above your competitors. Differ in some advantage (or rather several) in comparison with them, so that the buyer can see and appreciate the difference (benefit, simplicity and comfort) when ordering goods. You need to stand out from the crowd with something, interest in something and attract a client.
Step 6
It's also helpful to put yourself in the shopper's shoes. Ask yourself: “What products would I like to buy? Would I buy this product (at such and such a price)”?
Step 7
Price is an important factor to consider. To correctly determine the price of a product, imagine yourself as the buyer of your target audience. What he wants, what financial possibilities he has. Ask your friends who fall into the group of buyers you need, whether they have a need for this product, how much they would buy it for, what preferences and wishes they have. The more you manage to reach the audience, the more complete the picture will be.
Step 8
Before setting the price for a product, calculate your expenses so as not to go negative. Make a business plan for opening an online store. Form a margin: dealer price + markup = product price. Your price should not be higher than your competitors.
Step 9
It is good if you have a wide selection of goods, becauseon only one product, except for essential goods, you are unlikely to earn much. However, you should proceed from your financial capabilities.
Step 10
It is advisable, especially at the very beginning, when you are still gaining experience in online sales, to do with minimal risks. Those. establish a "trial period" for each new category of goods purchased in a small batch to see if it will be in demand. And then proceed from the analysis of demand, decide whether to buy a new batch and in what volume.
