When promoting something on social networks, it is important for a person to know who he is working with and with whom he interacts. Against this background, the following myths appeared.
Only teenagers are on VKontakte
Initially, VKontakte was created for students (these are not teenagers, but they can not be attributed to the solvent population). This is true, but the network was created over 10 years ago. This means that the then students are already at least 30 years old.
According to statistics, the average age of a VKontakte user is 25-29 years old. This is the age when there is money and interest in gadgets, real estate and other things. People of this age prefer to buy on the Internet, as this format is more familiar to them.
Odnoklassniki are not suitable for sales
The myth is that on the Odnoklassniki social network there are either pensioners or those who will join them today or tomorrow. These are the people who are not used to online shopping. This is also partly true, because the audience of the Odnoklassniki network is unlike the audience of VKontakte. The average age in the Odnoklassniki network is from 30 to 35-40 years. Nevertheless, Odnoklassniki is the same tool that you can use to promote your site.
Audience cannot be found on Facebook
In Russia, rarely does anyone think about using Facebook to promote their website. Many are sure that there are no users there, and if there are, then they are interested in politics or ordinary communication. Facebook is a growing social network today (while Odnoklassniki and VKontakte have almost reached their ceiling in Russia). Facebook is not universal, so it is suitable for those who have business connected with large cities. In this case, the use of the social network will be justified.
Instagram is beach and food
There are often jokes on the Internet that users of the Instagram photo hosting service are narrow-minded people. In fact, this is a stereotype and nothing more. The format is to blame for everything with an emphasis on the visual component. As a rule, users post both everyday moments and those related to rest or vacation.
Instagram should be used for one reason: the audience there is about the same as in other social networks. In addition, Instagram is used by almost all smartphone users. This must be borne in mind when creating a website promotion strategy through Instagram.
YouTube is not a serious social network
First of all, Youtube is a combination of a social network and a blog. Many people believe that Youtube is needed for funny videos, animals, games and personal opinions. This means that advertising here is a waste of money.
To refute this myth, we can say that Youtube is developing rapidly, and there are many thematic channels with hundreds of thousands of views. And each view is a unit of the target audience. This means that you can spend a certain amount on a review or advertisement to get a great result.
