Search engine optimization is only a means of attracting visitors to your site. The answer to the question of whether the attracted users will stay on the pages of the web project, whether they want to become its regular guests, depends on the content.
If the webmaster manages to provide the promoted resource with effective content, the flow of traffic will delight with volumes and constancy.
So what is the ideal content, how do you create it?
- Sections of the site. In order for visitors to find the desired article without referring to the search form, it is necessary to correctly sort the new materials of the virtual project into sections. Of course, this option is suitable for those sites that have the ability to split into sections. The content of each section must be represented by at least 12 texts, otherwise visitors will feel disappointment from the emptiness of the site, consider it empty. There is absolutely no need for a huge number of half-empty sections.
- Information. You should not prepare texts for the site yourself if your knowledge of the topic is not good enough. The global network is already full of meaningless, watery materials, with their help you can only scare away visitors, not attract them. In addition, the sequence and regularity of adding information is necessary, and the site owner does not always have enough time for this.
- Images. Thanks to thematic pictures, you can get an additional source of traffic. In addition, high-quality illustrations increase the visual appeal of the site's content and draw attention to specific articles. And of course, we shouldn't forget about image optimization.
- Beauty. It depends on a combination of many factors, one of the most important is the font. It should be compatible with the background of the site, have the optimal size, be easy to perceive and not tire your eyes. Articles should be formatted, divided into paragraphs, supplemented with easier-to-read fonts and subheadings.
- Optimization. When optimizing site materials, you should not go beyond the density threshold, which is three percent, especially if you plan to promote in the Yandex. Of course, search terms must match the semantic content of the page on which they are used.
- Readability. The work of automatic programs that generate unique articles cannot be considered a source of content for the site. The same can be said about the automatic translation of texts from other languages; before publication, they should be given a readable look.
- Literacy. Many users associate grammatical errors with low professionalism and incompetence. This causes mistrust and the user is unlikely to want to use your services or purchase the offered product.
