The success of any site largely depends on the quality of the composition and content of the content posted on it. And all because the majority of users, first of all, turn to the help of the Internet to obtain information on issues of interest to them.
Instructions
Step 1
Outline the purpose and objectives of the text. Try to avoid general formulations such as "increasing the popularity of the resource", "increasing conversion", etc. In fact, any publication on web pages should ideally lead to an increase in traffic and user activity. One of the following can be chosen as the purpose of the text: • to convince of something, to win over to your side; topic / problem; • convey information; • call to action. In copywriting, the last goal is dominant, even if the content, at first glance, carries a purely informational message. Such a text, through the impact on the psycho-emotional level, one way or another, brings the reader to the idea of the need to purchase a product, order a service, or further reading materials on a given topic.
Step 2
Develop the structure of the article. There must be a heading, introductory paragraph / announcement, main part, conclusion. If the volume exceeds 1500-2000 printed characters, then it is desirable to include also subheadings in the composition. Whenever possible, use bulleted lists - they make the text easier to read. Each part of the article should carry a complete idea, and the story should be coherent and logical. If, after reading, there is a feeling of understatement and inconsistency, then corrections are required to remove ambiguity.
Step 3
Write easily and clearly. Do not use terms in this article that might not be familiar to the average user. The exception is sites aimed at a highly specialized audience. It is categorically impossible to insert words incomprehensible to the author himself in the article in order to avoid factual errors. A jumble of adverbs and subordinate clauses is a killer combination for any site. Avoid half-page sentences! Such a technique, which at one time glorified the classic of Leo Tolstoy, is capable of ruining any resource.
Step 4
Use graphic elements in your texts. These include all sorts of styles, including bold and underline. Italics should be used very carefully - in large quantities it can make the text unreadable. Paragraphs are required, in some cases it is desirable to separate them with a blank line. Monolithic text is extremely difficult and inconvenient to read, especially if it is placed on a dark background. Even if such a brick article contains useful information for the user, most likely, the page with the publication will be closed.
Step 5
Check the literacy of the text, even if you are completely sure that there are no mistakes. It is better to return to the article twice: once immediately after writing, the second - after some time. You may be tempted to make small adjustments. If you have doubts about the spelling of a word, do not be too lazy to check it in a dictionary. After publication on the site, it will be much more difficult to correct the text. Remember, if the heading and subtitle are placed on a separate line, then a period after it is not needed, but a question and exclamation mark is required. The pronoun "you" and its derivatives in text addressed to an unlimited number of users should be written in lower case. In the address "You", the first letter is replaced by a capital letter only in personal and official letters addressed to a specific person. But phrases like "We are glad to see you on our site" instead of demonstrating respect for the reader only emphasize the illiteracy of the author of the text.
