Advertising is a necessary tool for promoting various products and services. The type of advertising you choose depends on the goals you want to achieve. With the help of advertising campaigns, you can solve various problems: you can increase product and brand awareness in your market segment, attract new customers and buyers, increase turnover, create a positive opinion of the company among consumers, etc.
Instructions
Step 1
If you need to tell a wide range of people about your products and services, about their qualities and characteristics, then image advertising is best suited. It is also necessary to create customer sympathy for your line of business. Therefore, image advertising is important for such areas as banking, stock and credit organizations, i.e. for those for whom the trust and good attitude of their customers is the main guarantee of success. But it will also be useful for other areas of activity. Outdoor, television, print (newspapers, magazines), banner advertising are best suited to form a positive opinion about your activity.
Step 2
In parallel with image advertising, you can launch a promotional campaign. Unlike the first, promotional advertising is aimed at a narrower circle of people, i.e. on those who are your potential client and consumer, on those for whom your product or service is designed. A competent advertising campaign can not only attract new customers, but also increase and accelerate turnover. Promotional advertising is the most popular among modern entrepreneurs, as it often solves also image issues. This is especially true for small firms, since they simply do not have the financial ability to launch separate advertising campaigns. The most effective types of advertising for this purpose are television, contextual, radio and other media advertising. Participation in various exhibitions also helps to advertise your product and service well.
Step 3
Even if you are doing well with the presence of customers, a large number of people know about you and they have a positive opinion of you, you still sometimes need to run an advertisement that would help maintain the achieved results at a high level. For example, you can advertise a new product or service. To achieve this goal, it is better to choose hidden advertising in the form of articles and small informational reviews on the Internet, newspapers, magazines, mailing lists.
