Keywords are information that allows you to search for a specific document on the global Internet. Each topic has its own key phrases, they can be spelled out in articles, or they can be implied.
Instructions
Step 1
So what are keywords? This is a set of phrases that users most often search for. Search engines find certain articles by the nature of the information.
Step 2
Keywords are highlighted in special tags that are written in the text. To effectively search for a resource with the necessary information, they must be correct.
Step 3
Thanks to key phrases, the text is easier to find, but they do not have to be present in it.
Step 4
There are special search elements that are actively used by browsers, words describe an HTML-format document. Each phrase is a link that leads to a page with a document; certain semantic patterns are observed when compiling them.
Step 5
In order not to complicate the work of search engines, do not use vague and empty phrases. Do not write complex expressions for which you can find synonyms. Your information may reach the user in a completely different context. Excessively simple and widespread expressions are also undesirable, they will lead to a shift of the resource to the last search positions.
Step 6
Keywords should most fully and accurately reflect the content of a particular article, information on the site. Form the correct keywords as follows: firstly, create your list, and secondly, evaluate the popularity of phrases using the statistical resources of Yandex or Google.
Step 7
Key phrases are important for any resource, be it a site about construction or about psychoanalysis. Consider the relevance and specificity of your keywords. Rate them with the help of third-party users. Internet visitors sometimes think differently than search engines or even the resource owner himself. Key words are made by specialists in whole sets. The phrases correspond to certain rules and requirements.
