Every webmaster and optimizer wants to know by what rules search algorithms work. And although there is a lot of information on the rules for optimizing sites on the Internet, because there are a lot of SEO blogs, it is not completely clear how exactly search engine algorithms work. But there are a number of rules, following which you can significantly increase the position of the site for the right keywords.
Let's figure out which sites are in the top.
When calculating positions, a lot of various factors are taken into account. First of all, the popularity of the resource is taken into account, because the more often people visit the site, the more authoritative it is and the higher its position should be. Hence, a simple conclusion follows that in order to increase positions, you must first of all attract traffic. In doing so, you need to focus not on traffic from search engines, but on alternative sources. By placing links on the network, you can attract an additional influx of visitors.
In addition, links are taken into account when calculating site positions. This rule has been in effect for a long time, and despite the frequent statements of individual optimizers, links will remain relevant for a long time to come. If we take into account that representatives of search engines sometimes speak out on the strengthening of the influence of behavioral factors in the ranking formula, then it should be noted that now only Yandex uses exclusively behavioral factors when calculating the positions of sites, and even then only on commercial topics. For the rest of the resources, as before, the link mass remains an important indicator for search engine optimization.
However, when building a link mass, you should only look for high-quality sites, because now the quality of links plays a key role. Now you won't be able to win high positions due to a large number of low-quality links. This is again due to behavioral factors, because search engines now determine how often people click on links and the more often this happens, the more weight the link has. Therefore, those links that no one uses are simply not taken into account when calculating positions.
Behavioral factors have become very important today. Now, in order to optimize sites, it is extremely important to make the resource the most attractive and interesting for people. The fact is that even if the resource has high TIC indicators, if there are many external links, but at the same time there are bad behavioral factors, then it will not work out to the top. Therefore, it is important to work on improving the quality of the resource and focus not on search robots, but on living people, on your audience.
Also, when calculating positions, internal factors are taken into account, such as structure, page load time, relevance of title and description tags, availability of photo and video materials, social widgets, etc. The formula for calculating site positions is very complicated, and it is not necessary to know it for successful website promotion. It is enough just to work on attracting traffic, and positions will grow automatically.
