Having created a site that is beautiful in design, comfortable to use, filled with relevant and unique information, you have done only half the job. Now it is necessary for users to know about it. People are looking for information on the web through search engines, which means that you need to register on them.
It is necessary
- Electronic document with data on your site
- Access to the Internet
Instructions
Step 1
When registering, all search engines offer to fill out a questionnaire form. As a rule, it should contain not only the site address, but also its name and a short description.
Step 2
Create a Word document in advance, in which you write the site address, title, a few phrases about its content, keywords, your contact information. Phrases should not be literary and artistic text. This is a short and succinct explanation for the user about what he will find on your pages. But do not go to extremes and make a description from torn key phrases. Choose a middle ground. If you want to register a site for English-speaking users, translate this document into English. Read the text carefully. Now you can spend a minimum of time filling out the questionnaires, without being afraid of accidental mistakes and typos.
Step 3
On the English-speaking Internet, according to recent studies, about 90% of users search for information using the following search engines - Google, Yahoo, MSN and Punto. Russian-speaking users, in the overwhelming majority, prefer the same Google, as well as Yandex, Rambler and Mail.ru. The rest of the search engines account for about 10% of users. You can decide for yourself whether you should cover all search engines or only stick to the most popular ones.
Step 4
Before you start registering, carefully read the rules of the system in which you are currently registering the site. If for some reason your site does not meet the requirements of the search engine, make corrections or refuse to register.
Step 5
There are many commercial programs that offer automatic registrations with the "World's 1500 Search Engines". These "helpers" cost about $ 20. It would seem that time is more valuable than money. But it’s not that simple.
Firstly, most of these 1,500 search engines are unsystematic collections of links that are not interesting to anyone. Secondly, automatic registration gives about 30% of failures. If a robot makes a mistake when registering your site in major search engines, and you get a refusal, there may not be a second chance. Administrators of the leading systems may refuse you in the second call, citing your "intrusiveness". And you will have no way to prove them otherwise.
Step 6
After you have registered the site in the system, you will receive an email stating that the data has been accepted. Now you need to wait from two weeks to six months before the site appears in search engines. Some search resources send notification emails, some do not.
Step 7
The site appears in search engines. But that's not all. Now it's worth looking for it yourself by keywords and phrases, see which category it belongs to. If you do not like the result, write to the administration of the resource. Write politely and reasonably. The administrator can make mistakes and more often than not he is ready to correct his mistake. But, if you are negotiating in an inappropriate tone or it is not clear from your words what exactly you want to change, you will not wait not only for an apology, but, more importantly, for a change.
