The work of a copywriter is a lot like the work of a machine operator. Even if the copywriter puts his heart and soul into the articles, the production pace takes its toll. There are many articles written on different topics, especially if the copywriter is selling articles through article stores or is published in a thematic blog. Sooner or later, every copywriter has a crisis of creative ideas. You sit in front of the monitor and do not know what to write about. So where to get ideas for articles?
Instructions
Step 1
The very first and basic rule of a copywriter is to go everywhere with a notebook and pen. However, it is now quite successfully replacing the phone. Many cell phones, and even more so, iPhones and tablets, have Notepad or Notebook functions. It is there that you should enter any notes on articles, topics, ideas, images. Get in the habit of looking at the world through the eyes of a copywriter. Extract useful information from the world around you. Announcements, posters, signs - everything can push you into a topic for an article. For example, they noticed that a lot of sushi bars have appeared, which means that the topic of "sushi" is popular. Topics for offhand articles: "Sushi at home", "How to choose a sushi bar", "What to wear in a sushi bar", "What is a sushi bar?" - an article for "dummies", etc. The basic principle, I think, is clear.
Step 2
Services of questions and answers, for example, on Mail.ru or Ask.ru. There are many such services on the Internet. Read what people are interested in, it can lead to wonderful thoughts. Of course, most of the questions cannot be applied in our work, but it is a crime to ignore such services.
Step 3
Advertising newspapers and magazines. Read what people are buying and selling. In addition to the traditional ones - cars, real estate, cosmetics, books, appliances, etc. - many new goods and services appear in everyday life. And in the traditional categories there are regular updates. For example, a new Mercedes model came out - why not a topic for an article? Or ceramic knives? Or a new service - chocolate wrap - what is it?
Step 4
Queries in Wordstat. Enter any thematic keyword, for example, apartment, and see queries related to it. You can choose any mid-frequency query that you find interesting and write an article with the stated title. For example, "Three-room apartment in Moscow is cheap."
Step 5
Foreign sites are also a great source of article ideas. Especially if you know the language. Or if you have a translator built into your browser. You can simply translate the article (of course, literary processing), rewrite it on its basis, or simply push off from it with thoughts and write something completely of your own.
