Communication with customers is a whole science. After all, our word is our weapon. Therefore, when communicating, the customer evaluates how effective it is. For some reason, many copywriters forget about it. In articles, they are the height of literacy, and when communicating via ICQ or through social networks, they make annoying mistakes. Or they scare away the customer with their snobbery - this also happens.
Correct treatment of the customer, always and in everything. The appeal is obligatory to you, it is possible with a small letter. No need to chime in and joke inappropriate jokes. Remember - you have a purely business relationship with your customer, nothing personal. As for the sense of humor - before inserting witty remarks, pay attention to whether the customer has a sense of humor at all. Otherwise, he may not like your jokes, you risk breaking off the establishing communication.
If you want to defuse the atmosphere a little, then use the great invention of Internet communication - emoticons. Emoticons are a great opportunity to make even a serious business conversation a little more emotional.
Regardless of the way of communicating with the customer, it is unacceptable to make grammatical, punctuation and stylistic mistakes. The customer can afford it. You, as a copywriter, can only afford typos or intentional AshiPki, which you highlight in the text so that it is clear that it was done on purpose.
Carefully read the texts of the TK (creative assignment), ask clarifying questions, especially if you are working for the first time. For example, what site will it go to, what audience is it intended for, whether there will be pictures, etc., whatever you deem necessary. The more such information you have, the better you write the text.
Snobbery aside. Even if you are a super-copywriter, and the customer is a green novice, and you are a hundred times better at the subject. Remember: whoever pays calls the tune. Therefore, it is better to carefully read the requirements and, if you think that somewhere it is better to do it differently (choose different keywords or suggest a different text structure), calmly and unobtrusively offer this to the customer. Be sure to argue why it is better to do it. “My experience / intuition / inner voice / grandmother at the entrance / another cool copywriter tells me so” are not arguments. Not an argument and a phrase: "Everybody does it." Maybe your customer just wants to do, not like everyone else.
In general, prompting the customer is not so much the task of the copywriter as the job of the optimizer. Therefore, you should show your professionalism in a different way. Do not tell the customer, but gently advise, for example: "I would do this", "And I, as a user, it seems, should write like this" … And be careful with advice. If the customer follows your advice and he succeeds, then his gratitude will know no bounds. If on the contrary, then blame yourself.
It is better to agree on the price of the question in advance. Decide if this is the price for 1000 characters or for the entire text. It happens that a misunderstanding arises if the customer indicates, for example, the price of 60 rubles for the entire text of 2000 characters, and the copywriter thinks that for 1000 characters. If you think that your labor is paid low, or you raise the price for all customers, then be prepared that the customer will leave you. If he does not want to leave or cannot, and he has no opportunity to pay more, you can make him a temporary relief. Just see that the temporary does not become permanent.
If the customer asks to redo the order, carefully correlate his requirements with the text of the original TOR. If you yourself have made a mistake somewhere, then, gritting your teeth, correct it. If the customer requires something that was not initially agreed upon, then ask for an additional fee.
If you miss the deadline, then do not pursue an "ostrich policy." It is better to immediately admit to the customer that you are not in time. As compensation, you can slightly reduce the cost of the service so that the customer does not leave you for another copywriter. Please note that honesty is the best quality when explaining to a customer.
