Today, most companies have their own sites that directly or indirectly help in PR and sales. The Internet is a means of instant information dissemination. Taking care of the widest possible reach of the target audience, dismissing it has long been an unforgivable mistake.
Instructions
Step 1
Decide for what purposes your company needs a website. Perhaps its creation is an image step? In this case, it makes sense to create a beautiful business card site. If you want to group potential customers, you need a website with a forum. Those who are going to establish virtual sales make an online store. Defining goals will help you choose a platform (or "engine") later on.
Step 2
Develop a resource structure. Do not strive to turn the first page into a beautiful signboard on which there is a minimum of text (or it is completely absent). Unfortunately, many novice web designers, as well as customers who have a poor understanding of indexing technology on the Internet, are guilty of this. Provide pages describing the company as well as the products it manufactures. Do not forget about any, at least the simplest form of feedback, as well as a page codenamed "Contacts" so that potential customers know how to find you.
Step 3
Write content - small texts from 1, 5 to 4-5 thousand characters, which will be located on each page of the site. Remember that these texts should contain keywords that are identical to your preferred search queries. Before making a decision, check how often users type them in search engines. You can check, for example, on the Yandex statistics page.
Step 4
Take photos of the products your company offers. If she sells services, try to find an associative image range that allows consumers to understand as accurately as possible - this is exactly what they need. Never post poor quality photos - this is disrespectful to those who visit your site.
Step 5
Find a web designer who can bring your vision to life. He will also register a domain, find a suitable hosting, put your company's website on the Internet and register it in major search engines.
