When designing an online store, you need to think not about a beautiful design, but about the convenience of visitors. It is important that the client can quickly and easily find the desired product in the catalog and order it. If this process takes too long, the potential buyer will leave and most likely never return.
What is important to consider when creating a catalog
Remember a simple rule: to open any product, the buyer should only have to make three clicks from the main page. It is very bad if his path looks like this: “Catalog - household goods - kitchen items - household appliances - large items - refrigerators”. The shorter the path to the product, the better. Also, make sure that each item in the catalog is understandable and the buyer does not have to guess at which link the page he needs can be located.
It is very important that the price of each item is indicated on the general sheet. Otherwise, the client will have to open dozens of pages to find out and compare the prices of things, and this is tiring and confusing. If we are talking about goods, the appearance of which the buyer needs to know, photographs should also be included in the general sheet. This rule does not apply, for example, to motherboards, hard drives, some mounting materials and a number of other things, the photos of which can, if desired, be placed only on the product page.
Be sure to choose the correct product names. This is useful for both search engine bots and users. From the name, the buyer should immediately understand what is in front of him and why it is needed. If we are talking about goods for which characteristics are important, you can take out the basic information in the name: for example, indicate the capacity of the gift mug.
Online store catalog: additional secrets
Include convenient sorting in your catalog. You can sort things by price, by manufacturer, by the date they were added to the site. This helps the buyer to significantly narrow the range of searches and easily select exactly those products that suit him the most. It's good if the sorting includes special offers. Some users prefer to buy products at a markdown or at a discount, while other customers are more interested in the most popular items.
The catalog should be designed so that the user can view a large number of items at a time. It is very inconvenient to choose things if the sheet contains two columns with large photographs, and you have to scroll far down the catalog to view at least 40-50 options. It’s even worse if the items are not framed and all the photos are different in size. It is very inconvenient to use such a catalog, and it takes too much time to browse, therefore, customers, as a rule, do not stay in such online stores for a long time.
