Contextual advertising is one of the most powerful tools for website promotion and online sales increase. You can submit an ad to Yandex using a personal manager (this is a paid service), through an advertising agency, or on your own.
It is necessary
- - Announcement text;
- - a set of keywords;
- - an account in Yandex.
Instructions
Step 1
Log in to Yandex. If you don't have an account, register - it will take a few minutes. It is from this mailbox that you will have access to your personal account, where you can control your advertising campaign.
Step 2
Go to the main page of Yandex. Direct at direct.yandex.ru.
Click on the "Post an ad" button.
Step 3
Select an interface. In the "light" interface, the system will independently control the course of the advertising campaign. However, practice shows that in most cases this will put you in a disadvantageous position, as a result you will have to pay extra for advertising. In the "professional" interface, you will set the CPC yourself and will be able to manage the campaign.
Step 4
Customize your campaign. Set the display time and region. At first, it would be better to turn off all unnecessary - additional relevant phrases, thematic platforms, etc. Upload your ad and add keywords to it. For key selection, use the wordstat.yandex.ru service. For an effective advertising campaign, it is best to follow the rule of "One ad - one keyword."
Step 5
Set a CPC. It is best to use the strategy "Show in block at the lowest price" or "Highest available position". In order to be on the first page in the search results, set your keyword bids no lower than the guarantee entry rate.
Step 6
Wait for the results of the moderation and pay for the campaign.
