Avito is a popular online platform for posting ads, through which millions of users have the opportunity to sell and buy goods and exchange services. Despite the fact that you can use the service free of charge, Avito makes money by providing paid services, as well as contextual advertising.
On Avito, there are more than 10 main thematic categories and many subcategories, each of which has special restrictions on free posting for 30 days. The limit is exhausted with repeated publications, which causes inconvenience for commercial persons for whom this service is the main source of income.
When the limit is exhausted, users can buy a one-time placement of a new ad or a package of placements for 30 days. There are about 30 bundled solutions ranging from 5 to 1000 publications per month, and the purchase of these services by customers allows the site to generate recurring income.
The next type of income for the owners of the Avito platform is the provision of paid advertising promotion services. With free posting, the publication will gradually downgrade to the background of newer ads, becoming less visible to potential consumers. That is why one of the most affordable and popular services is called "Raise": after purchasing it, the ad immediately rises to the top position in the search results for the corresponding category.
Another inexpensive and well-known paid service is called "Activate for 60 days". By default, ads remain on the site for 30 days, after which they are automatically removed. The purchase of a special service will allow the publication to stay on Avito twice as long. The next service is "Premium", due to which the ad is placed in a special block on top of all other publications in this category for 7 days. There is also a "VIP" option: the ad is placed in a large and well-visible block on the right side of the site, where it remains for a week.
Users can purchase some other options for promotion, for example, "Highlight" (the ad is highlighted in yellow) and "XL-ad" (the publication receives a detailed description under the heading with the contact information of the seller). In this case, you can buy packages of services "Turbo Sale" and "Quick Sale", which include several of the listed options at once.
Finally, the Avito website makes money by placing contextual advertising using such large platforms as Google Adsense and Yandex Advertising Network. These are special blocks with text and multimedia ads, displayed depending on the interests of the visitor, which are taken into account by search engines. Clicks on such blocks bring a certain income from the budget of advertisers ordering the corresponding contextual advertising.
