Yandex. Direct is one of the most popular contextual advertising services. The interface for displaying ads is integrated into both the Yandex search engine and partner sites. Thus, the service becomes an effective tool for attracting users to your site.
Sign in
To submit an ad, you need to go to the official page in your browser window. To do this, open a program for viewing pages on the Internet and enter the address of the service in the address bar located at the top of the window.
After loading the page, you will see the Yandex. Direct start page. Click on the "Post an ad" button. In the pop-up window, enter your username and password to access your Yandex account. You can enter the login that you use to access your Yandex. Mail or Yandex. Money wallet. After entering the data, click "Login".
If you have successfully logged in, on the next page you will be prompted for the country you are currently in. Click Next. You will be shown an interface for adding an ad.
Filling in information
Specify the region in which you would like to show your ad. For example, if your site or service is focused on Moscow users, check the corresponding item in the list. After selecting the regions, specify the title for the ad and its text. Include the address of the Internet resource, which describes the detailed information about the service.
If you wish, you can also indicate the address of your company and contact phone number by checking the appropriate section.
Specify key phrases in response to which your ad will be displayed to the user. These key phrases are phrases that the user is most likely to enter in the Yandex search box. Key phrases should describe your service and the type of service you offer.
Next, you will be prompted to choose a strategy for displaying your ads. Choose the option that best suits your budget or the type of service you offer. Optionally, you can select the hours during which the ad will be shown during the day.
After registration, you will receive notification letters to your e-mail about the need to replenish the balance or change the status of your order.
Confirmation and payment
At the bottom of the page, enter your contact information and accept the offer agreement, and then click the "Submit ad for verification" button. In a few hours you will receive a corresponding notification to your e-mail about the successful creation of the block. Follow the link from the letter and select a payment method for advertising services. Enter your payment details, enter a secret word and pay according to the instructions on the screen, after which the ordered ad will be activated on Yandex pages and on partner sites.
