Not every YouTube video can go viral. The subject matter of the video plays a decisive role in this. There is a certain list of topics that are most in demand at the moment, but you can always find something new.
The easiest way is to make a video on a topic that appeals to you. First, you will know what is interesting to your target audience. Secondly, you will not lose the incentive to create new videos. Thirdly, you will be able to submit really important and necessary information. This is really important for promotion and profit. However, you will not be able to make really big money on all topics.
Commercial themes
You need to understand that profits come from clicks on ads that Google places on your video pages. The most expensive clicks are on commercial topics (buying or selling something, services, etc.). Of course, finding interested viewers in this case is much more difficult, but such costs pay off.
Let's say an average click on an advertisement for entertainment topics costs about 3-5 cents, while in a commercial one it can reach several dollars. Of course, it is much easier to collect an audience in the first case, but the total profit, as a rule, is less. However, there are exceptions everywhere. You can check the topic for profitability using the Google Adwords service.
There are a couple of topics that are generating huge amounts of traffic. By creating such videos, you will provide yourself with a large number of views, which will allow you to receive good passive income.
Topics currently popular
One of the most popular topics is games. And it doesn't matter if you are filming any walkthroughs, doing reviews or making lists of the best. It is important to attract a potential audience. Clicks in these areas are worth your average, and the target audience is very large. The main disadvantage of this topic is a lot of competition. There are a lot of channels that tell users about games.
Another popular topic is movies and everything related to them. First, it can be various reviews and reviews. Many users first look for information from experienced video bloggers, and only then decide whether to go to the cinema. Secondly, various interesting facts, opinions or analyzes of technical issues. Since there are a lot of films and TV shows now being released, and the audience is interested, this topic is great for creating a profitable YouTube channel.
Also now, regular blogs are at the peak of popularity. Users record themselves on camera and talk about their thoughts, hobbies, deeds, or just talk with other users. The main plus here is the coverage of topics, that is, you do not need to limit yourself to something. The main disadvantage is that it is difficult to collect the target audience. You have to be a very interesting person to get a lot of views.
The last item is entertainment. Funny reviews, funny videos or interesting facts. In general, everything that will be interesting to different people and that will allow you to while away a couple of tens of minutes of free time.
