A group on the Vkontakte social network can be an excellent tool for developing a business or social project, with its help you can draw attention to an upcoming event or any phenomenon. However, for such a group to be truly effective, it must be popular. There are only two main secrets of "promotion" of Vkontakte groups.
Decent content that gets updated regularly
Whatever the topic of a group or a public Vkontakte page, it is one and the same thing, with only a small difference in details - only good content can keep the attention of its members. “Good” in this case means “interesting, relevant, unique”, etc. The content can be ordinary text publications - news, notes, short messages, etc. However, administrators of Vkontakte groups or any other social networks should take into account that today Internet users watch and share audio, photo and video materials with great pleasure, rather than reading long text posts.
If the group is dedicated to travel, have the community guide post beautiful, funny, amazing photos and videos, useful information for travelers on tours, flights, hotels, all kinds of excursions, etc. If the group is dedicated to vocal training, you will have to look for good teaching materials, audio recordings of vocal exercises, videos of performances by eminent vocalists and singing teachers.
That is, for any topic of the group, an important element of its popularity is good content. However, the admins of the Vkontakte community should also take care of the regularity of updating the content, and it is advisable to adhere to constancy in this matter. For example, you can post news in the group's feed at intervals of three to five times a day, or you can - once every two days. Here it is much more fundamental to "accustom" users to such periodicity, because, being carried away by the news of the group, its members gradually get used to seeing the news of the groups in their feeds and expect to see them with the usual frequency.
Advertising group Vkontakte
Even the most interesting group in terms of content can remain of little demand and unpopular, if you do not use an effective tool to attract attention to it - advertising. The social network Vkontakte in its functionality today provides for the creation and maintenance of advertising campaigns both within the resource itself and with displays on external sites - partners of the social network. In the settings of the Vkontakte advertising campaign, you can specify the gender, age, occupation, interests and location of the target audience. Thus, the owner of the group attracts the attention of precisely those people to the group who are most likely to be interested in this particular topic and join the community.
