Opening your own radio station is a laborious, costly, but at the same time very profitable business. That's just the profit you may not see if you are unprofessional in the promotion of your creation. When planning radio broadcasting in your city, you need to draw up a clear plan and thoughtfully advertise the frequency, not trying to compete in popularity with established radio meters.
Instructions
Step 1
You will need a decent amount of money, which is calculated from your needs, the population of the city and the methods of promotion. It is undesirable to save money at the stage of promotion, take care of the funds in advance. Start advertising the frequency one month before the broadcast starts. Not earlier, because the townspeople quickly forget the information that a lot of advertising materials bring them, but not later, because there is a risk of not having time to cover the entire target audience with advertising. The first step is to advertise in all existing and contacting media outlets. The reader should remember the logo of your radio station, the frequency and the beginning of the broadcast. Count on the fact that all the information should become familiar to the townspeople or even get a little bored.
Step 2
Establish mutually beneficial conditions for working with the media. Many newspapers or TV channels like to work on barter, especially with reputable media. So if you are going to broadcast a popular and proven radio, you can count on high-quality promotion in exchange for further cooperation.
Step 3
Focus on outdoor advertising. Do not hesitate to use loud slogans, it is very easy to work with new information sources, because among the residents of the city there are still no prevailing stereotypes about your radio station.
Step 4
Give an interview to a reputable radio announcer or local news anchor. Describe the new radio station, how long it has been operating in other cities and what its creators have achieved, what awards have they received. Tell us about what will be broadcast on the air, what audience the radio will target, what goals do you pursue by broadcasting this radio in the region.
Step 5
Thinking over an advertising campaign, focus on the differences between your radio station and others that have already taken root in the city. Study the mentality of local residents and provide information that will interest them. It would be unreasonable to promote radio in a small provincial working-class town of 400,000 people, the main part of the broadcast of which will talk about poetry, history or state structure. But music or entertainment radio has a chance to get a good response in such places.
