Copywriting For Beginners

Table of contents:

Copywriting For Beginners
Copywriting For Beginners

Video: Copywriting For Beginners

Video: Copywriting For Beginners
Video: What is Copywriting? The ABCs of Copywriting for Beginners 2024, November
Anonim

Novice copywriters are often at a loss to guess when they encounter requests to fill in meta tags and insert keywords in orders. Often asked to write text "for people" and surround the keys with relevant text. It is enough to understand once what it is, and most of the questions disappear. But practice is honed throughout life.

Copywriter's desktop
Copywriter's desktop

Let's analyze the basic terms and concepts that are found in the work of a copywriter.

Initial terms

A copywriter is a person who writes unique texts without reworking others, but based on several sources.

A rewriter is a person who uniqueizes other texts, leaving the main meaning.

Seo articles are written mainly for robots, are saturated with keywords, and are indigestible for humans.

Articles for people - quality material using keywords and their derivatives. Written for human readability, with maximum disclosure.

Selling texts - commercial texts aimed at capturing the attention of the reader and bringing him to a certain action (phone call, filling out a form, etc.).

What are meta tags

Meta tags are specially constructed keyword-based sentences to increase the visibility of content on search engines.

For a copywriter, it is enough to know 3 main meta tags:

· Title;

· Description;

· Keywords.

As a rule, novice copywriters get lost at the sight of customer requests to fill in meta tags.

Title - the title that is visible in the browser bar when entering the site. It is written using a keyword and should be slightly different from the title of the material.

site title
site title

Description - a description of the product that is written about in the article from an attractive point of view. This meta tag appears in search results.

description of the site in the SERP
description of the site in the SERP

Keywords - keywords provided by the customer, or which must be found by ourselves (more on this in the next article). Keys are needed for search robots to quickly find material for certain queries.

keywords
keywords

Keywords are selected based on the frequency of requests for the topic of interest to the customer.

For this there is a special Yandex service - Yandex Wordstat. It is enough to enter the required word or phrase into the search line of the service, and its analytical engine will give a complete result in terms of the frequency of requests.

selection of keywords
selection of keywords

Relevance and design

The content of the article should be relevant in relation to keywords, that is, correspond to them thematically.

The design of the article is done with tags:

  • Н1 - Title;
  • H2 - Subtitle;
  • H3 - Nested subtitle.

As a rule, the matter does not go further.

The markup of the design tags is done in a visual editor directly upon the submission of the material.

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