Novice copywriters are often at a loss to guess when they encounter requests to fill in meta tags and insert keywords in orders. Often asked to write text "for people" and surround the keys with relevant text. It is enough to understand once what it is, and most of the questions disappear. But practice is honed throughout life.
Let's analyze the basic terms and concepts that are found in the work of a copywriter.
A copywriter is a person who writes unique texts without reworking others, but based on several sources.
A rewriter is a person who uniqueizes other texts, leaving the main meaning.
Seo articles are written mainly for robots, are saturated with keywords, and are indigestible for humans.
Articles for people - quality material using keywords and their derivatives. Written for human readability, with maximum disclosure.
Selling texts - commercial texts aimed at capturing the attention of the reader and bringing him to a certain action (phone call, filling out a form, etc.).
What are meta tags
Meta tags are specially constructed keyword-based sentences to increase the visibility of content on search engines.
For a copywriter, it is enough to know 3 main meta tags:
As a rule, novice copywriters get lost at the sight of customer requests to fill in meta tags.
Title - the title that is visible in the browser bar when entering the site. It is written using a keyword and should be slightly different from the title of the material.
Description - a description of the product that is written about in the article from an attractive point of view. This meta tag appears in search results.
Keywords - keywords provided by the customer, or which must be found by ourselves (more on this in the next article). Keys are needed for search robots to quickly find material for certain queries.
Keywords are selected based on the frequency of requests for the topic of interest to the customer.
For this there is a special Yandex service - Yandex Wordstat. It is enough to enter the required word or phrase into the search line of the service, and its analytical engine will give a complete result in terms of the frequency of requests.
Relevance and design
The content of the article should be relevant in relation to keywords, that is, correspond to them thematically.
The design of the article is done with tags:
- Н1 - Title;
- H2 - Subtitle;
- H3 - Nested subtitle.
As a rule, the matter does not go further.
The markup of the design tags is done in a visual editor directly upon the submission of the material.