It is not enough to write a good article for the site, you also need to come up with the correct title. It should simultaneously reflect the meaning of the article and provide the user with its quick finding in the search engine. To find out which title will be successful, take a look at the search engine statistics.
It is necessary
- - a computer
- - Internet access
Instructions
Step 1
Make your headline SEO-friendly by including keywords. Find out what words and phrases users are looking for in search engines. To do this, look at the request statistics. For example, in Yandex, you can do this on the wordstat.yandex.ru page. For example, you look at the statistics for the word "money" and you see that there were 3,613,993 impressions per month. This means that so many times it appeared in Yandex search results, including different phrases. If you are wondering how many times people have searched for the word "money" by itself, type it in quotation marks and with an exclamation point at the beginning: "! Money."
Step 2
If you have little experience in SEO and website content, promote articles on low-frequency queries. For example, high-frequency refers to the following: "How to make money." This phrase has been searched many times during the month, and it will be difficult for you to fight the competition, because you are unlikely to find yourself in the first pages of the search, let alone the TOP. At the same time, the phrase "How to make money for an apartment" was typed only 146 times a month, so if you write on this topic, you will have a good chance of taking a worthy place in the search
Step 3
Don't generate headers for too low-frequency queries. Even if you are in the top for the phrase that you searched twice a month, you still won't get many visitors. But if you think that the topic is promising (for example, it concerns some new gadget), then you can try. It is also good to use headings that include a keyword or phrase (starting with it), but are unique.
Step 4
Make your headline interesting for site visitors. Well, if it implies a solution to the problem, it will be short and concise. Learn to put maximum meaning in minimum words. Let the user know that useful information awaits him in your article.
Step 5
Try intriguing your headline by, for example, challenging conventional wisdom, playing on contrasts, etc. The words "how", "why", "why" also attract attention.
