When compiling content for search engines, a webmaster or copywriter must take into account that the user must get an answer to his question in a specific article. As a rule, a question asked by a user in a search engine contains from one to several keywords that reflect the meaning of the searched material.
It is necessary
Microsoft Office Word software
Instructions
Step 1
Articles for their own or other people's sites can be compiled according to the terms of reference (TOR) or according to the developed semantic core. The semantic core is the basis of the site, which will allow you to appear more often on the pages of search engines. "Semantics" includes queries of different categories: low-frequency (low number of views), mid-frequency and high-frequency (large number of views).
Step 2
To select or check the keywords that will be used in the body of the article, use any web aggregator, for example, WebEffector. To go to the main page of this service, click on the following link
Step 3
Enter your website address in the first blank field. Enter your e-mail in the second blank field. Then specify the search engines by means of which the check will be performed, and click the "Start promotion" button. In fact, you will not be promoting your website, you only need to remove positions from search engines. In this system, analysis is possible without replenishing a personal account.
Step 4
Next, you will be offered a large number of keyword options that can bring your site to the "Top 10 Search Engines". Actually, using these keys, you can compose articles and carry out promotion. Highlight the keys you want and start a new company.
Step 5
After choosing the material, you need to insert keywords or phrases into the text of your article, taking into account their logical agreement with the text, and not just with the sentence. Key words are highlighted with a special tool Bold, which is displayed on the formatting panel as a standard button with an English letter "B".
Step 6
If the material will use one or two keywords that are periodically repeated throughout the entire material, it is recommended to use the expression search tool. To do this, press the key combination Ctrl + F, enter the desired word and press Enter. It is enough to select the desired words with the mouse cursor and press the corresponding button.
