Websites can be created for different purposes: for fun, promoting your own business, for making a profit. In cases where we are not talking about a portfolio site or business card, you have to look for a suitable topic. This stage is very important: if you make a mistake, you risk wasting money and time.
How to choose a theme for the site
First of all, it is important to determine who will fill your resource. Blog owners tend to do this on their own, while people who decide to open a large site hire professionals. If you plan to write articles yourself to save money, choose topics that are familiar to you. Search engines are increasingly strict about rewriting and copying other people's articles and can lower the site's rating if the content posted on it does not bring new useful information to the user. In addition, if you write on topics that you do not understand, many of the readers are likely to remain unhappy with the texts and the information indicated in them. Owners of sites, which are filled by specialists, can choose any topic to their liking.
Next, study the niche: determine how popular this or that topic is and how many competitors you will have if you choose it. By creating a highly specialized site, you can easily raise its position in search engines, but the number of people who will come to it will still be relatively small. A resource with a very popular topic, on the contrary, will be able to visit many readers every day, but to make it famous, you will have to spend a lot of time, effort and money. The ideal option is the golden mean.
To make it easier for you to find a suitable option, keep in mind that the most popular are women's, entertainment, children's sites, as well as resources devoted to making money on the Internet, website promotion, and selling templates. Less popular, but still in demand are the sites of medical, construction, tourist, automotive topics. The demand for sites intended for professional lawyers, economists and representatives of other professions, as well as for owners of cars of a particular brand, people with rare hobbies, is even lower, but their target audience is clearly defined.
Features of choosing a site topic
If profit is important to you, think about how you will make money on the site. For example, there are many programs that will help you easily make a profit using a popular women's or medical site, but it will be more difficult to choose options for earning money on men's and professional resources.
Leave yourself "room for maneuver." For example, you might dedicate your site to fishing only and eventually “expand” it to a fishing and hunting resource to attract more visitors. It will be much more difficult to do the same with a site dedicated to the work of one celebrity, or just one popular game.
