An expensive product in information business, as in any other business, is quite difficult to sell. It is not enough just to post a detailed description of the information product on the website and place the Buy button below, and then just wait impatiently. This will not change the situation: expensive goods will be sold very slowly.
It is much better to create a buzz and then start selling. It's much more efficient! But at the same time, it is not worth pouring a huge stream of advertising slogans on poor readers. Everything needs to be done gradually, without imposition and aggression.
For a successful start, it is better to send an invitation to a potential buyer and only then send him information about the course in each letter. The main rule is little by little, little by little. And then you can open a sale for a certain period of time.
How to nudge a subscriber to make a purchase? There are several very important points to keep in mind.
Be sure to work on a vibrant story. The product appeared for a reason, its appearance is associated with some special event in the life of an information businessman. For example: "I was taken as a mentor by an info-business guru and revealed his secrets."
We need proof that the material is really of interest to subscribers. People participate in discussions, discussions, write comments, express their opinion.
There is nowhere without fear. For example: someone else will buy, the price will go up, there will be no vacant seats.
Expert status must be confirmed. Diplomas, certificates, published books, articles, etc.
Expectation. The client is already ripe, he wants to buy a product this very second, but the time has not come yet. The more the customer waits, the more active sales will be.
Evidence of Consistency: The existence of conclusive evidence to support the results.
Unexpected surprise. Surprise is something that buyers don't expect.
Emotions. Boring texts are unattractive, cause melancholy and sad memories of monotonous lectures at school and university.
Simplicity. People buy simple solutions to their problems. Everything should be clear, without mathematical formulas and Chinese.
The persuasiveness of the texts. There must be customer reviews, as well as a guarantee.
Interactive. More webinars before the start of sales.
An interesting format for presenting information, your own individual style of writing.
And what is more important: at the end, it is worthwhile to prove to the clients that they really need the course. If they believe, then the job is done and you can rejoice in success.