The site name or domain name is its web address. Changing it can lead to your site dropping out of search engines and, as a result, losing almost all traffic. Let's consider a few tricks on how to change the name of a site without compromising its traffic.
It is necessary
computer, internet access
Instructions
Step 1
In order to save all the pages of your site in the index of search engines, you just need to set up a redirect of its site pages to similar pages with a new domain. What is needed for this?
Transfer all site content to the new domain. To do this, buy a domain, set up a DNS server and, after delegation, bind the new domain to the old site.
Step 2
In the next step, redirect. In the root directory of the site, find the.htaccess file and write the following lines in it:
Options + FollowSymLinks
RewriteEngine on
RewriteRule (. *) Http: // new_site_name.ru/$1 [R = 301, L]
After completing this procedure, all users and search robots who follow links to the old URLs of your website pages will automatically be redirected to the new URLs.
Step 3
Add a new domain name for indexing by search engines Yandex and Google in Yandex. Webmaster and Google Webmaster, respectively. In order to carry out re-indexing as quickly as possible, make sure that the search engines see your sitemap, both with new and old addresses. To do this, place a link to it on the main page. A sitemap with old addresses will provide an opportunity to update the indexing of pages that have a redirect configured. The new map will allow you to index pages that were created after changing the name of the site.
Step 4
After that, make sure that when navigating to the old domain, the user gets to a 404 page, which would indicate that the site has changed its name and now has a different address.