Many owners of online stores and sites often fill their projects with unreadable texts, which have a very bad effect on the attitude of users to the site, as well as on the sales and conversion of the site in general. Let's try to figure out what a text for a commercial site should be.
It is necessary
- knowledge of the Russian language
- ability to write texts or a good copywriter
Instructions
Step 1
The main rule when writing text for a section of an online store or website is utility. The text should be useful to the user. A potential client, having come to the site, will not read 3-4 thousand characters of a solid text. This is especially true for online stores and sites that provide certain services.
For a catalog section of an online store, the text should look something like this:
1. Introductory part. 1 sentence, without using vague definitions. We pose a problem to the user that worries him. Example: "Have you been looking for a microwave oven with a grill function at a good discount for a long time, but you come across very weak models?"
2. Benefits of buying a product from your store. It is the advantages of the so-called USP (see below).
3. Methods of ordering.
4. Methods of payment and delivery of goods.
5. Delivery cost.
If we consider the content of the section of the online store, then you can also add 1-2 video reviews about a specific product or brand after the catalog, as well as customer reviews for this group of products.
Step 2
Be sure to use subheadings H2, H3 and bulleted lists in the text. Solid text looks very "hard" to understand, and text with correctly placed anchors of attention is easier to perceive and easier to do. For example subheadings:
"Why is it worth buying a product from us"
"Shipping cost"
"How to place an order on our website"
"How to pay for an item online"
etc.
When writing a text, you should try to answer the question as fully as possible:
"This is my first time visiting this store, what do I need to know?"
Step 3
When preparing texts for a website, it is important to formulate a USP - a unique selling proposition. Something that makes you stand out from the competition and does better, all other things being equal.
For example, it can be informing about the delivery of an order by SMS and a call to the client when the parcel arrived by mail at his destination. Or a certain discount on a product that a competitor will definitely not have, thanks to your good relationship with the supplier or other conditions. Delivery within 2 hours.
There are many options, you just need to get together and figure out why a person should buy a product or service from you.
Step 4
Never write in the advantages of your online store:
- fast delivery, - we work across the Russian Federation, - quality assurance, etc.
Only the lazy is working outside the Russian Federation now, and fast delivery is not worth mentioning, since everyone uses the same Russian mail. Moreover, words about quality assurance. According to the legislation of the Russian Federation, you have no right to sell low-quality or counterfeit goods. The presence of quality certificates for the product is required.
