The texts are optimized in order to increase their attractiveness to search engine users. What are the secrets to successful text optimization? How to get text that outperforms your competitors?
Instructions
Step 1
Decide on what key phrases and words you will promote your site, i.e. make up the semantic core of the text. It is also important that 2-3 keywords are in the first paragraph of the text.
Step 2
Break the text into paragraphs, make subheadings, provide the text with thematic pictures. Consider the density of direct and indirect occurrences of key phrases, "nausea" of the text, and other optimization parameters.
Step 3
Write simple and understandable keywords, highlight them in bold if people will read them, not just search robots.
Step 4
Use groups of similar keywords. The most accessible tools for finding key phrases are Yandex. Wordstat and Google AdWords. Make separate advertisements for each keyword group. Don't include all keywords in one text.
Step 5
Create an unambiguous promotional offer. That is, the advertising text must be clear, without "water", the user must understand what will happen after he clicks on the link.
Step 6
Please enter the correct URL. As a result of the search, the user should go directly to the page on which the detailed characteristics of the offer are described.
Step 7
Encourage users to take immediate action. For example, you can indicate a limited number of products in stock or the effect of short-term discounts and promotions. Potential clients become more active when given a limited amount of time to think.
Step 8
Target an audience that is ready to make a purchase. The copy should be aimed at people who want to make a serious purchase, and not at those who are looking for a lower price.
Step 9
Test your texts. Experiment with several different types of ads to see which one gives you the best results. Choose the ad that gets the maximum number of responses and get it active.
