Only the lazy today did not think about creating their own web page, whatever it may be: a personal blog, a business card site or a city portal. But not everyone thinks about how to set up a web page correctly so that it does not scare away visitors, but, on the contrary, makes them hold attention with their whole appearance.
It is necessary
Internet access, access to hosting, programs and tools for creating page designs
Instructions
Step 1
Customize your web page design. On the Internet, like nowhere else, the rule “They meet by their clothes…” is valid. It is the pleasant and well-executed design of the page that first of all declares the quality and usefulness of the information provided on the site. It happens that a user mistakenly went to a site, but could not immediately close it, because his gaze was mesmerized by the professional design and interesting flash effects. As a result, in the eyes of search engines, this site looks interesting, because users linger on it and go through the pages. Search engine crawlers assign some meanings to it and give it a higher ranking than competitive template-based web pages. But make sure not to overdo it with various graphic "gadgets", otherwise the result will be the opposite - users will immediately close your page, being afraid of the abundance of complex elements, leaving after that to more understandable competitors' sites. Typically, web page design takes a long time to find a balance between attractive and intimidating designs.
Step 2
Customize page navigation. A well-built menu with interesting categories will make the user wander around the site in search of interesting things and will help him not to get lost in the heap of information. If the web page is a business card site, make sure that the user immediately finds your contacts and price list.
Step 3
Customize the page for search engines. To avoid being sanctioned by Yandex, delete all duplicate web pages. Plus, take care of meta tags like Descriptions, Title, and Keywords. This will help promote your page in search results.
Step 4
If you intend to place ad units on a page, make sure that they do not get in the way of users and are nicely designed. For example, in the case of Google Adsense ads, the web is full of ad block layouts that will attract clicks without negatively affecting traffic and behaviors.
