Online stores have a number of advantages over conventional retail: quick business organization, savings on the lease of retail space, the widest possible geography of sales, etc. But for the enterprise to become successful, it is necessary to think over and implement various methods of increasing sales very well.
Instructions
Step 1
Take care of the design of trade cards. Place in them the most complete information about the product, indicate all its advantages and disadvantages. Be honest with your customers. Only in this case, the client, having made one purchase, will return for another and tell his friends about the online store.
Step 2
Designate a place on the site where customers can exchange opinions about the purchased product. It will also attract additional customers to the store. Organize consultations of managers on controversial issues.
Step 3
Think over and write on the website guarantees for buyers. When purchasing a product from an online store, customers should be sure of its quality. Be sure to provide a refund mechanism. This is usually done within two weeks from the date of purchase. Of course, in the course of work, you will lose some amount on returns, but the store will gain a good reputation.
Step 4
An effective way to improve sales is to increase the check amount. To do this, use methods to stimulate buyers to make a larger purchase. Create kits from the products of the online store. They should be slightly cheaper than the total cost of the same goods. For example, the price of product A is 500 rubles, and product B is 300, but you can buy them in a set for 750 rubles. This is 50 rubles cheaper than purchasing them separately.
Step 5
Try to expand your sales geography as much as possible. For this, contact the courier companies and choose the most profitable for cooperation. The practice of online stores shows that sometimes customers refuse to purchase because, in their opinion, the cost of delivery is high. Offer customers a pick-up option. Experts note that due to self-pickup, sales increase by 30-50%. Also arrange for free delivery of goods at a certain value of the order.
Step 6
Lead your customer base. Congratulate your customers on holidays and birthdays, inform about sales and new promotions. Come up with favorable conditions for regular customers: all kinds of bonuses, gifts, discount cards with discounts.
