Video hosting YouTube has long ceased to be just a platform for entertainment and every year it attracts more and more attention of people who dream of making money by posting their own videos here. It is not surprising that the question of how and how much video bloggers earn is in the top search queries.
How video bloggers make money
The main misconception of newcomers to video blogging is that YouTube views and subscribers make money on YouTube. Of course, the more viewers and subscribers the channel has, the higher the income will be, but a penny falls into the blogger's pocket for ad impressions that can occur before the start of the video, at certain intervals or after the end of the video.
Not every view is monetized, since the total amount of ads is evenly distributed among channels with a suitable topic. The higher the competition in the segment, the less often commercials will be shown. That is why it is important, after choosing the topic of the channel, to make sure that you do not become a victim of the struggle for impressions. Also, it is the topic that often determines the level of possible income. For example, ads in videos about cars or electronics are rated much higher than, say, in knitting courses.
Another difficulty in making money on YouTube is that the viewer needs to be truly interested in the ads. There are three types of the latter: contextual (static banners at the bottom of the video), video and pop-ups (pop-up banners). Thus, the income will be counted only when the viewer clicks on the banner or watches the ad to the end, without having passed it by pressing a special button. Finally, the regionality of the video is also important: unfortunately, viewers from Russia and the CIS are the least valued, so Russian-speaking bloggers often earn less than their foreign counterparts.
Recently, the YouTube administration has taken several special measures to improve the quality of content and redistribute ads. So only channels that have gained at least 1000 subscribers and more than 4000 hours of views from posted videos in general over the last 12 months have the right to enable monetization. Of course, the videos you post must be completely unique, and you need a Google Adsense account to get the money you earn.
How much do video bloggers earn
The income level of any video blogger on YouTube is purely unique, since the combination of all of the above factors is important: the number of subscribers and views, the length of videos and the number of ads in them, topics and even just the loyalty of viewers, since they often specifically view ads in order to financially support their favorite blogger. but for this you have to really try.
Many professionals in the Russian-speaking segment have repeatedly named the amount that brings a million views, and it is disappointing: 15-20 thousand rubles. As for the channels for Western viewers, the same number of views there can bring up to 500-1000 dollars, which corresponds to 35-70 thousand rubles.
It is not surprising that more and more video bloggers are resorting to so-called advertising integration: right during the video, they independently advertise a product, website or service ordered by the advertiser. Often this income is several times higher than the main one, especially if advertising is ordered by large brands. There is also the possibility of connecting sponsorship: fans of bloggers can transfer them any sums of money as a sign of support (optional) or subscribe to a paid subscription that opens access to unique content.
