There are two main ways to make money with YouTube video hosting: affiliate programs and advertising. The former is more profitable, while the latter is more common. Each of these methods has its own advantages and disadvantages.
Partnership programs
This type of monetization involves making money on commercial views. For example, a video after a certain time interval will be interrupted by a commercial. Another option for an affiliate program is banner advertising that pops up in any part of the screen.
Advantages:
- can be used immediately after creating a channel, from the very first videos;
- in most cases, you do not need to search for advertisers, YouTube will select partners by itself.
Disadvantages:
- the amount of earnings depends not on the number of views, but on the number of clicks to the partner's website;
- affiliate advertising is easily blocked by special users using special browser plugins (for example, AdBlock).
Every click in the affiliate program, especially if you use the options offered by YouTube, costs a very small amount. It will take a lot of effort. Experienced bloggers claim that the longer a video lasts, the more likely the viewer is to navigate to a partner's site (even if by accident).
Income largely depends on the topic of the channel, the frequency of video release and, of course, the size and activity of the audience. Third party affiliate programs offer better deals than YouTube itself. For example, a shorter period between payments, transfer of funds to electronic wallets, the provision of some content (for example, music for videos), which will not be considered a copyright infringement on the hosting.
Advertising
The most popular type of monetization. The blogger independently removes a certain block and inserts it into each of his videos. For example, if a person has a channel dedicated to video games, he can present to his subscribers new products from the gaming industry and receive money for this.
Advantages:
- such ads are not blocked by browser plugins;
- income is higher than when using affiliate programs;
- the advertiser pays for the number of views, not clicks to his site.
Disadvantages:
- the viewer can simply rewind the ad insert in the video;
- a large number of unsubscriptions from the channel, if the advertisement is too intrusive or uninteresting.
Advertisers often send product samples to popular bloggers and ask them to talk about it in a part of the main video or devote a separate video to it. Even if no money is offered for this, the test product still remains with the blogger, which is also not the worst option.
How to make money on YouTube from scratch?
First you need to create your own channel, choose a topic and name for it.
Care must be taken to make the channel recognizable. This requires coming up with a logo and developing a unified video concept.
The next step is to develop a content plan. In a table (an ordinary paper notebook or in Excel), you need to describe the schedule for the release of videos and their topics. You should also think about enticing video titles in advance.
Shoot and edit at least 5-7 videos, upload them to YouTube and plan the time of publication. If videos appear on the channel regularly, then the increase in subscribers will be more significant.
Promote the new channel in all possible ways, increase the number of subscribers. Novice bloggers have a small audience, so the earnings will be small at first. After tens of thousands of people subscribe to the channel, advertisers themselves will line up for mutually beneficial cooperation.
