For the most effective promotion in search engines, your site must first of all be unique. And his personality depends not only on the unique text, but also on the images on the resource and its interface.
It is necessary
Computer, internet access
Instructions
Step 1
Any project starts with an idea. Clearly formulate the purpose and task of your site, its subject matter. Analyze the Internet resources of your competitors, what features they have on the site, what they use to attract visitors and customers. After such an analysis, your task is not to repeat the same thing, but to do something of your own, individual, which others do not have.
Step 2
If you are using free templates downloaded from the Internet, just change the picture in the header and add a flash, since usually many site templates in the same area repeat each other with only a few differences. Another option is to order the development of the interface of your site by a professional webmaster, then the site will certainly be unique in appearance. But do not overload the resource with "chips". If, given the specifics of your business, there is no need to create a forum or feedback function, then you shouldn't do them. The interface should be user-friendly, not burdensome.
Step 3
A very important point for website promotion is its unique content. The portal should not only be informative, rich in articles, but also useful. To check the uniqueness of the text, download the anti-plagiarism program on the content exchange www.etxt.ru. Hire a professional copywriter who will write articles specifically for your site, taking into account your individual wishes.
Step 4
Work on the images. You can post only those photos that you take yourself or order from photographers. But most often, sites host images copied from other resources, and this also affects the uniqueness. And if in the text it is enough to swap some words or replace them with synonyms, then in the pictures you can only change the shades, make the photo a little lighter or darker, change the size by cropping the edges. You can check the uniqueness of the picture on this website www.tineye.com.
