Today the Internet is the most popular medium for promoting goods and services. Dynamism, interactivity, and accurate targeting provide conversions that never dreamed of in classic media advertising. Audience coverage is achieved through the use of advertising sites. Most visitors come to sites from search engines. The main search engine in Runet is Yandex. Therefore, both large businessmen with millions of budgets for seo promotion, and middle school students who have just mastered the online constructors of free hosting, are tormented by the same question: how to promote a site in Yandex. And, I must say, not in vain.
It is necessary
Web browser, internet access. Optional: money, time, willingness to spend the best years of your life on learning seo
Instructions
Step 1
Study the subject area. Read the book by I. Ashmanov and A. Ivanov "Website Promotion in Search Engines". Read the SEO A to Z guide available for download here https://www.seobuilding.ru/seo-forum/poiskovaya_optimizaciya_v_obshih_che… Register on the largest forum about search engines forum.searchengines.ru. Read new topics in the search engines section, delve deeper into reading old topics. Pay special attention to the Yandex search engine section. Read the personal blogs of the forum members. Highlight the most informative among them
Step 2
Perform internal site optimization. Make up the semantic core. Make a list of the requests that each page on the site responds to. Extend the semantic core by analyzing related queries using site page services. Place links from the text of articles to other articles. Anchor the links to text that describes the material to which the link is linking.
Step 3
Think over and implement a promotion strategy based on external factors. If you have a good budget, an integral part of the strategy can be buying links on link exchanges, ordering the writing, copying and posting of thematic articles on related resources, ordering posting of announcements and posts on blogs, buying links in news feeds. If there is no budget, then it is worth thinking about creating viral content, information bomb articles, manual link exchange, spreading information about the site on social networks. All this contributes to the growth of natural link mass.
Step 4
Order seo consultations from professionals. A professional SEO can identify problems related to the internal factors of the site that affect its ranking in search engines. A good specialist will also give advice on how to fix them.
Step 5
Set up monitoring of the results of website promotion actions in Yandex. Track the position of the site in the search results for the main queries. Keep a history of changes. Analyze the effect of buying links and running advertising campaigns.
