Pikabu is a popular, entertaining and useful site for young people with an active lifestyle. "Pikabushniki" are proud of their subculture, because it is on this portal that almost all posts are man-made results of its users themselves. Interestingly, the etymology of this word dates back to the turn of the 19th and 20th centuries, when a woman's short haircut with long bangs, which gave its owners the appearance of a characteristic secret peeping, was called "with a furtive glance" (as translated into Russian "peak").
Until April 2009, no one in the world had ever heard of "Pikabu". And at the specified time, a site with such a unique name was created. Moreover, the creator of this network resource himself remained unknown for a long time. And only not so long ago it became known that he was a certain Maxim, who initially planned to create a platform for narrow users who want to repost other social networks. So it was for some time when the site has not yet accumulated a sufficient number of visitors who like to create original posts.
Apparently, Maxim did not expect that a year after the foundation of the site, the number of its users will exceed five thousand. And today, almost all Internet users, at least out of their ears, have heard about this unique site. Currently, the number of subscribers to the Pikabu website has exceeded 1.6 million people. The main users of this resource are representatives of Russian-speaking youth. More than 800 thousand people visit the site every day, who post at least two hundred funny and unique pictures.
Who are "pikabushniki" and where are they from?
It is interesting that the “pikabush” subculture attracted residents of the capital (1/3 of all subscribers), the city on the Neva (10%), Yekaterinburg, Chelyabinsk and Novosibirsk (about 5%). Moreover, the overwhelming majority of pikabu visitors belong precisely to the strong half of humanity. And the age qualification of participants in the educational platform pikabu new is mainly in the range from eighteen to twenty-four years. The intellectual accent of the regulars is also characteristic, which is explained by the overwhelming majority of young people who are receiving or have already received higher education (over 74%, of which 37.4% are students).
In “pick-up” culture, the “likes” that traditionally evaluate posts are called “pluses”. By the way, quality is recognized here in both directions. That is, the review of posts is carried out not only in the field of encouragement by "pluses", but also as criticism, "minuses" are provided. This two-way assessment system allows for more motivation of applicants.
The regulars of the Pikaboo community post news that they think is relevant, write their feedback on the news messages of other users, and vote for thematic content. It is interesting that direct communication between site visitors is excluded, since there is simply no format of traditional private correspondence for these purposes. Members of this network resource interact with each other exclusively by posting comments. Despite the lack of a direct opportunity to communicate in the form of messages, this in no way affects the decrease in information activity. For experienced pikabushniks, this communication format even seems to be the most effective, since each user has the opportunity to communicate simultaneously not with a single opponent, but with a whole community, which is quite diverse. It is noteworthy that posts marked with "pluses" are displayed on a separate page, where information positively evaluated by readers is very clearly formed.
Among the tools for managing the information site there is a button "strawberry", through which "pick-ups" have the opportunity to get acquainted with the posts of their comrades, corresponding to the format "for adults". Moreover, it should be noted that the resource is completely focused on the rejection of pornography.
In addition, the portal has the ability to set filters for posts by authors that they do not like. Thus, visitors protect themselves from information that is obviously unpleasant for them, which from the point of view of creating a positive and friendly atmosphere of the site turns out to be a fairly relevant measure.
Some "pikabushniki" prefer the communication format when comments on posts are visible only to their author. And the posts themselves can be seen even without access to the Web, which makes it possible to actively participate in the life of the community even offline.
Rating in "Peekaboo"
An important motivation for active communication of visitors on the "Pikabu" site is the system of increasing its own rating. That is, “pick-ups” do not just post their posts, write reviews and give personal assessments to other colleagues in the “creative shop”, but also get the opportunity to improve their positions in the form of a rating from their activities. When registering, it has a zero mark. The rating is changed by evaluating the comment (+/- half a point) or evaluating the post (+/- one point).
The rating of the user of the site "Pikabu" affects the following possibilities:
- "-200" - the account is automatically blocked;
- "-25" - it is not possible to post comments;
- "+10" - the opportunity to post a picture is provided;
- "+150" - added the right to post video;
- "+1000" - the ability to edit the post and add a link is provided;
- "+10000" - the right to combine tags appears.
The rating reward system creates a real situation when the community automatically gets rid of dull, inactive and little interesting users. And at the same time, the site is regularly updated with worthy participants. The motivation system of the site also has in its arsenal of rewards special "figurines", which are placed on the pages of titled "pikabushniki". These honorary prizes are awarded to those visitors to the resource who posted the best texts, videos and the most commented posts. In this sense, everything works very efficiently and logically.
In addition, prizes can be personalized. In this case, they are of a purely unique format and are issued exclusively on a personal basis for special achievements in the development and popularization of this information platform. So, today such special prizes include "Yasnoved", "Kinoman", "Artist", "Strawberry Expert", etc.
The essence of the resource
At the top of the Peekaboo page (just below the site logo) there are tabs "Hot", "Featured" and "Fresh", with which all content is sorted.
For example, the site's "Fresh" tab leads the visitor to the most recent posts. This allows users to check out posts that have not yet been rated. It turns out that it is precisely the “pick-ups” who find themselves here that get the opportunity to determine the fate of posts that fall into the “Hot” category. And here are the posts with positive reviews. And, accordingly, the top of the rating is the "Best" post format. It is here that the posts that have gained the highest rating over the last 24 hours go.
The creator of "Pikabu", his team and reviews
The busy life of the Pikabu website today attracts a very serious interest from the entire Internet community. The creator of this social network, twenty-seven-year-old Maxim Khryaschev, spends about one million rubles a month on the optimal operation of the site. However, this does not prevent him from earning 1, 3 million rubles every month on it. There are twelve people in the team of like-minded young genius.
And the main criterion for the effective work of the site "Pikabu" is exclusively positive user reviews. According to them, here they extract important useful information, realize their creative inclinations and just have fun in their free time. In 2017, the rating of this resource allowed it to enter the TOP-20 according to the Alexa agency.
User reviews say that on the site they receive almost any free help in solving important life problems. Here you can share personal experiences on a variety of occasions, recall a funny story from childhood, subscribe to interesting authors and be always aware of the most pressing topics of our time.
