Collecting information about site visitors, analyzing the data obtained and interpreting information in order to optimize the project is the main task of web analytics. The results of the analysis are especially necessary for the owners of online stores and blogs.
Necessary
- - a text editor for writing a PHP script;
- - an account on the visit statistics server;
- - an account with Google Analytics.
Instructions
Step 1
Use a PHP script for your site that generates code that should be placed on the pages from which you want to get statistics. Find the script you want on the Internet or write yourself.
Step 2
If you are a blog owner, collect data with the dedicated WordPress plugin StatPress. Analyze the data and as a result you will know the number of views and the number of blog visitors, get data about the visitor's IP, operating system and browser, from where the user went to the site, and much more.
Step 3
Use an Internet service to collect and analyze the collected information about site visitors. Such services are active helpers to promote your site. On-demand results provide at least a dozen easy-to-use links. The most popular are, for example, Liveinternet.ru or Yandex. Metrics.
Step 4
Open your Google Analytics account. For the free version, the number of page views cannot exceed 5 million, however, provided that you have a Google AdWords account, the data is provided for an unlimited number of views. Serious companies and organizations use a permanent IP address, so analytical reports display their names. In case of high site traffic, the first positions in the report are displayed IP-addresses from which the largest number of visitors comes. Individuals and small organizations will be located towards the end of the list.
