Individuals and legal entities that place contextual advertising on the Internet through Yandex. Direct”, are always interested in the effectiveness of their advertising campaign. In order to independently find out the number of advertising impressions, you need to know where to view statistical reports.
Instructions
Step 1
Go to the Yandex. Direct ". Find the "Statistics" link in the "My Campaigns" section. It will appear after the start of advertising shows. After clicking on it, you will see several statistical reports: general, broken down by day, phrase statistics by day, regional statistics and reports by sites. To extract statistics from all this information for specific periods, taking into account various parameters, use the function of the Report Wizard.
Step 2
To provide users with the most complete information, all statistical reports track the number of impressions, number of clicks, CTR, expense and average cost per click. Statistical reports are updated at regular intervals. Look for the date and time of the last update at the end of each report.
Step 3
For the summary statistics of the ad campaign for each day and for each ad impression, see the statistical report by day. See general statistics for summary data. In the same place, look for information on each key or directory heading specified for the announcement.
Step 4
Keywords and phrases in the general statistics section are divided into groups: active, modified, revised and disabled. This information can be of invaluable help in writing keys for new ads. For statistics for each key phrase, see the corresponding report sheet.
Step 5
In the Statistics by Region, look for statistics by geographic region where ad impressions have occurred. This data will help to identify in which of the regions the buying interest in the advertising campaign was the highest. For large advertisers with target audiences across multiple regions, this report will help shape the firm's marketing policy.
Step 6
In the statistical report on sites, see data on impressions and clicks broken down by search and thematic sites included in the Yandex. Direct . At the same time, the average cost of a click is calculated only based on the results of impressions and clicks on the Yandex search results page. Statistics on thematic and other search sites does not affect the cost of a click.
Step 7
Use the report wizard to generate statistical snapshots by ad, by site, by phrase, by region, and by position. At the same time, you can set the desired period of time, set a filter by ad numbers, by sites, by keywords and by regions. Filtering settings can be saved for future use.
