Many aspiring seo copywriters believe that to create high-quality seo text, it is enough to place the keywords correctly. But if we are talking about text for an online store, then you have to make friends with meta tags. In this article, you will learn how to properly compose a snippet, title description.
Instructions
Step 1
It's really easy to create texts for online stores if the SEO copywriter knows some tricks that:
1.catch up traffic to the site;
2. provoke to make a purchase;
3. Benefit the business.
Do you want to know "where the dog is buried"?
Step one: make friends with concepts like title, description, snippet.
Step 2
When a potential buyer searches for a particular product on the Internet, he receives a whole list of similar online stores in the search results. The race for attention and the consumer's wallet will be won by the one that "hooks" from the first minutes. In other words, the user will open the link that seems useful to him.
What contributes to this?
1. Marketing title with keywords;
2. Selling description with keywords;
3. Selling snippet.
Step 2. Compare the 2 ads (Fig. 1 and 2)
Step 3
In the first ad, as a buyer, I do not see any useful information for myself (Figure 1). In the second (Figure 2) - more specifics. Most likely, I will go to the second store than the first. Now you see: just one minute and a click is enough for an online store to lose a customer. And who is to blame for everything? Title and snippet.
Step 4
The task of a seo-copywriter is to correctly compose the title and description, as well as surround the "keys" with the correct words.
Another detail that has a positive effect on the snippet and brings buyers to the site is micro-markup. You can read about what kind of animal it is on Yandex in the "Webmaster" section.
