The description of the site is a good means of promoting a resource on the network; it is actively used for seo optimization purposes. A prerequisite is that words and phrases that make up the semantic core must be woven into the text.
Instructions
Step 1
Descriptions are divided into full and short. For registration in catalogs, on portals, successful indexing by search engines, you need to compose both. The more options you end up with, the better.
Step 2
Prepare a list of keywords that you will write in the text. They can be picked up using the https://wordstat.yandex.ru service. If the site is aimed at the audience of a certain geographic area, then on the left you can set the parameters of the region. Search queries are divided into three types: - high-frequency; - medium-frequency; - low-frequency. Success in promotion depends on the competent combination of all three types. If you use only the most popular words, then the probability of getting to the optimal position in the search results is extremely small, and this is all because high-frequency queries are used most often.
Step 3
Review the catalog requirements for descriptions. Usually the length of the short version should not exceed 120-200 characters, the long version can be more than 200, maximum - 350. To solve this problem, there are many services that allow you to generate descriptions. However, robots tend to make mistakes, and inconsistencies in a section of such a short text are immediately evident.
Step 4
In the description, highlight what makes the site unique. When compiling it, do not use stamps and templates, phrases like "This site contains", etc. Also, do not include unverified information and knowingly false information. Grammar, stylistic, punctuation and spelling mistakes are unacceptable.
Step 5
Multiply the descriptions to the required number, ideally - it should turn out to be a thousand short and long versions. Uniqueness is an important requirement for texts. It can be achieved using synonyms, a different arrangement of phrases in sentences. Under no circumstances use the method of substituting foreign letters instead of Russian - the fraud will quickly be revealed.
