Description allows you to give the user a complete understanding of the essence and purpose of creating a resource. However, its purpose is not only to convey certain information to the page visitor, but also to promote the site on the Internet.
Instructions
Step 1
Become familiar with the basic technical rules for catalog descriptions and follow these guidelines. This is important, because if the text does not correspond to them, then the resource simply does not register, even if it is placed on a paid basis. And directories, in turn, contribute to the speedy promotion of the site and it is not for nothing that they are considered the most effective promotion tool.
Step 2
Prepare a list of keywords and phrases that will be used in the description. All of them must correspond to the general theme of the resource and carry a semantic load. Pick up about 15-20 keywords offhand, but keep in mind that all of them are not used in one text.
Step 3
Write texts using search queries. However, keep in mind that there are two types of descriptions: short and long. And you need to make up both types. Length is an individual matter for each catalog, this information must be specified separately. Take the following values as a guideline: 120-200 characters for short text, 200-350 for long text.
The description should be literate, concise, concise, understandable and carry a semantic load.
• Sentences start with a capital letter and end with a period.
• It is not recommended to use general phrases or various clichés in the text. Try to express your thoughts in a non-standard way, but at the same time, it is understandable for users.
• In the description, emphasize the importance and uniqueness of your resource.
• All phrases should be complete in meaning, avoid double interpretation.
• You can not use in the description of the site domain and information that does not correspond to reality.
Step 4
Multiply the descriptions by replacing words with synonyms, as well as the technique of rearranging phrases. The result should be a thousand unique short and long texts.
