And you, dear copywriter, have you ever been in the shoes of a customer? Have you tried to look at the situation on the stock exchange with his eyes? Have you bought at least one article? If not, then you have no idea how articles are actually purchased.
Important note: The conversation will be about selling articles in article stores on various copywriting exchanges.
Instructions
Step 1
The bulk of customers can be roughly divided into three large groups. The first is those customers who are just starting their project. It can be a website, block, information portal, etc. They come to the exchange, as a rule, with a ready-made site plan, a semantic core, some kind of commercial calculations. If this is an online store, customers know for sure what category of products they will sell, what will be the design and other little things. Therefore, they are looking for articles for specific requests, descriptions of specific goods. Such customers look less at the rating of performers and the price (unless it is at all too high). Most of them have calculated their budget and are ready to pay at an average price for quite high-quality, more or less solid material. These customers know what they want. So if your article meets their needs, it will be bought anyway. If they do not find a suitable article, they will leave an order.
How to sell an article to such customers? Describe in detail what "keys" your article is geared towards, what audience it is intended for, what subheadings, give a plan. Then the customer will have more complete information about what is written in your article, and will choose it, and not a "pig in a poke" without a description. If you are describing a product or a category, be sure to enter a couple of mid-range "keywords" from Wordstat.
Step 2
The second group - customers who have already promoted their project and want to replenish it with fresh records. Most of them already work with trusted copywriters, send them personal orders and are ready to pay many times more because they are confident in the quality of the content. Such customers, if they buy a "random" article, will be from a copywriter with a high rating. However, there is also a chance that they will purchase an article from a novice copywriter on a topic of interest to them. Especially if this beginner copywriter specializes in the topic the customer needs. Naturally, if the article is provided with a detailed description and does not breathe amateurishness from it.
What are these customers buying? Among the "standard" advertising, advertising or selling texts, this can be a very subjective post, for example, on a forum, an informational article, even scripts and texts of poems or stories. Since these categories are non-commercial, they should be priced lower.
Step 3
The third group is customers who use your articles to promote their projects. For example, when exchanging guards, when ordering backlinks on Rotapost or GoGetLinks, when posting on forums and in social networks, when creating a network of satellites, and so on. For such customers, it is not so much the quality of the text that is important as the subject matter and keywords. Such articles are selected by customers for specific requests. Since they need a lot of articles, they choose the cheapest. In fact, such texts are needed not for people, but for search engines. On the other hand, the time for "gray" and "black" optimization has sunk into oblivion, so the texts should look like for "white" projects.
Selling this kind of articles is pretty easy. It is enough to designate key phrases, their percentage of occurrence, sign that the article is ideal for article promotion and set the price below the "average for the hospital". Articles go into the air, but you don't get much benefit from them. So it's worth it - everyone can decide. However, for the accumulation of the initial rating - the best option.
