Webmasters use a variety of ways to get profit from the site. Someone uses contextual advertising, someone earns by selling links, someone collects referrals in some affiliate network. But all such methods of making money are not always effective, because with the wrong approach, you can seriously harm the site and then the traffic will greatly decrease. How to monetize the site and at the same time so that it does not interfere with the promotion will be discussed further in the article.
In order not to harm the promotion of the site, it is necessary to clearly study the requirements for the sites of search engines. Each search engine has its own list of rules, but they have common features. So, for example, they all demand from webmasters that sites are intended for people, and that webmasters try to improve the quality of their resources. Also, you cannot use various tricks to manipulate search results. This usually means buying links and generating artificial traffic.
To a large extent, the popularity of a site also depends on behavioral factors. Therefore, each web resource should be pleasant for visitors and easy to use. Therefore, it is important to pay attention to the development of usability, design, structure and other characteristics.
As for making money on the site, many webmasters are trying to make money by selling links. In general, according to the rules of search engines, this cannot be done, but if you follow some accuracy, you can make a profit without sacrificing positions in the search results. Therefore, those webmasters who want to sell links from their sites should still limit their appetite and sell links not too often. The fact is that the more links are sold from the site, the higher the chances of getting under certain filters and this can greatly harm the promotion process. You shouldn't sell links from every page, it's better to sell, for that matter, one link for three to five articles. Then the cost of links will be higher, and the quality will not suffer so much.
But most webmasters still prefer to make money on online advertising. There are certain limitations here too. The fact is that newbies in the field of website building usually try to extract as much profit as possible by placing a large number of ad units. And this is very bad, because then advertising annoys visitors, especially if such blocks overlap the main content. In order to successfully make money on advertising, it is much more efficient to correctly choose a place for placing ad units, and not to increase the number of ads.
In short, when placing on the site various third-party elements that help to earn money, you need to remember that this should not cause unpleasant emotions for users. And if you follow the rules of search engines, study their algorithms, then you can choose the most optimal way to promote and earn money. Therefore, you need to periodically review various resources dedicated to optimizing and promoting sites and then success is guaranteed.
