Writing texts for websites is not as easy as it might seem. After all, the texts placed on web pages must comply with the requirements of the CEO, otherwise website promotion will not bring positive results.
An important stage in website promotion is internal page optimization, which implies working with text and graphic content, editing meta tags and improving usability (convenience of the site for visitors). Optimization of texts consists in increasing their relevance, structuring, checking for uniqueness and editing non-unique fragments.
Benefits of text optimization
There will definitely be benefits from a well-done optimization. Search engines increase the search engine results for sites containing high-quality, relevant and unique content. Therefore, the texts posted on the site must be literate in terms of spelling rules, have a high uniqueness, and also contain keywords, subheadings and thematic images.
However, if everything is clear with the uniqueness and absence of grammatical errors, then such a concept as relevance raises many questions. What should be the relevant text and what is the optimal keyword density?
There is no exact formula for calculating optimal relevance. Therefore, when creating relevant texts, you should adhere to only general recommendations:
• Do not include more than one or two exact occurrences of the key phrase for 1500-2000 characters of text.
• It is advisable to use keywords in headings and subheadings.
• Even individual words from a key phrase should not be repeated too often in the text.
Is there any harm from optimizing texts?
Optimization can negatively affect website promotion if it is performed incorrectly. A few years ago, articles with a large percentage of keywords had a beneficial effect on site rankings. However, times are changing, search algorithms are improving, search engine technologies are not standing still.
Now, if you overdo it with the density of keywords, then the Yandex search engine is likely to lower the site's position for over-optimization. However, SEO specialists still have the opposite concept - “under-optimization”. Therefore, when working with content, the question may arise, how to avoid under-optimization and at the same time prevent over-optimization of texts? To find the answer to this difficult question, it is recommended to analyze the content on top sites of a similar subject. For example, you can take one text from each competitive site from the TOP 10 and analyze the keyword density, and then focus on the average.
