The number of active users of social networks is growing, but not as rapidly as over the past 2 years. According to the FOM research, in 2013 the number of people using social networks every day was about 40 million people, and it was dynamically increasing during the year.
Social network as a convenient way of communication
Currently, the growth in the number of registered users on social networks has begun to decline. However, online communication is still a popular form of communication.
Undoubtedly, social networks are a convenient and easy way to transfer information, the appeal of which lies in their versatility. It is difficult to meet a person who does not have a page on Odnoklassniki, Vkontakte, Facebook and other sites. For example, the audience on a Runet site like Vkontakte is more than 15 million people. The creators of entertainment resources are constantly making additions and changes to them, improving the existing way of communication, which also attracts users.
On these popular websites, you can search for specific people and information about them, such as old friends and classmates. The Internet allows you to save time, communicate at a distance, without leaving your home. Video calling on entertainment sites helps in communication between people who are separated by great distances. It also greatly simplifies the exchange of text messages, music and photos between users.
Benefits of social media
The advantage of websites is that they allow members to exchange experiences and impressions about their hobbies and interests. So, popular resources help to unite like-minded people into interest groups. The advantage of a social network as a method of communication is also that people from different cities and countries can communicate at the same time.
As a way of communication, the Internet is also attractive for those people who, in their behavior and character in real life, are modest, shy, and squeezed. Personal anonymity on the Internet in this case contributes to the manifestation of initiative when establishing contact with strangers. For the same reason, social networks are convenient for dating.
With the help of social networks, users find out news and other information of interest to them. Watching movies and videos also emphasizes the attractiveness of such sites. Entertainment websites are a repository of essential information: useful tips and recipes, articles and publications, drawings and photographs.
Entertainment sites are predicted to attract less user attention. On the contrary, the process of communication on the Internet remains convenient and popular, bringing people together.
It should be noted that social sites serve as a way to exchange information not only for entertainment, but also for business. Most of the accounts of popular sites have a commercial purpose, created to advertise products or services.
Reasons why users delete pages on a social network
The reasons why the user decides to remove the profile from the social network include such as:
Firstly, social networks and the virtual space in general take up a lot of time. So free time, and sometimes also working hours, is wasted on useless hobbies. Plus, social media is addictive.
This circumstance is proved by the conducted testing, in which the interviewed respondents confirmed that they feel lonely and sad when there is no opportunity to access the social network.
Secondly, for the most part, social networks have long ceased to be a means of communication, as they are positioned, and have already become sources of information. The user is looking for communication and entertainment on a social network, but content on all sites and groups, as a rule, is duplicated. Thus, he becomes uninteresting, because the user does not find new and useful information for himself.
Thirdly, the amount of commercial information on the social network is growing, which also hinders the use of the social network as entertainment. On the example of such a social network as VKontakte: every day users receive invitations to groups that offer to order, buy, try something from them. Such invitations are intrusive, because the robotic pages send commercial information, while the user logged into the network in order to distract himself: listen to music, watch a movie, and more.
Fourthly, the number of cybercriminals who break into user pages and use them for their own purposes, for example, for sending SPAM or fraudulent actions, is growing. Many robot pages are created, and many users also find that someone copied their page data, thereby creating a "fake". So, the social network ceases to be safe for the user, and he is afraid to store personal information on it.
