Google Adwords Express is a simplified version of Google Adwords. It was created specifically for small and medium businesses. Setting up Google Adwords Express correctly takes time and knowledge. How to set up google adwords express?
AdWords Express is an effective tool for promoting a product or service on the local market. This program allows local campaigns to set up an adwords account in minutes.
AdWords express is conceptually similar to traditional Google adwords, but with some key differences. The main difference between AdWords Express is that it was built as an automated, easy-to-manage PPC as an option for local advertisers. Google automatically selects the search terms to be displayed based on the category (for example, ad group). No need to worry about keywords or optimization. If you decide to use Google AdWords Express, then you need all a few simple steps to set it up.
Step 1: Find Your Business
Go to the Google adWords express website and click the green Register button. Google will ask you to verify the country where your business is located and the phone number associated with it. After confirming the phone number, we confirm that this is your business by clicking the "This is my business" button. If you could not find your campaign, add it to google business listing. To do this, click on the "Add new listing" button. google will begin the process of adding your case to their database.
Step 2: add information
In this section, Google will ask you to maintain information about your business. The more information you enter here, the more Google will have a better understanding of your account and will be able to keep you updated on various nuances and updates. Don't forget to add your email and website.
Pay special attention to the selection category. Depending on this, search terms will be displayed in the search engine. In this step, try to limit them to one category. Only in this case will you be able to track them correctly. Enter your chosen business industry and related terms in the Category field and Google will show you the selectable categories.
Step 3: Create your ad
After choosing a category, you will be able to write your own ad. Remember to adhere to restrictions on the nature of the title and description of the ad. The ad must be in the category of your choice. Remember that advertising must necessarily contain the value of your product or service to consumers, contain a call to action that will make potential customers click on your ad, and not your competitors.
Step 4: Checkout
Now you need to decide where the traffic will be directed. You can direct people to your website or address page. The main thing is that it should be the most rollover page containing information containing the information that your potential customers are looking for based on their search queries.
It's time to define your campaign budget. Depending on the category you choose, Google will give you budget recommendations. You don't have to agree with Google. Decide for yourself which budget is the most suitable for you. But remember that the minimum budget is $ 150 per month.
Then customize your billing profile. The information entered here is practically identical to the information entered in the second step, therefore, there will be no serious difficulties here.
The last step is to enter your payment details. Here you can choose between automatic and manual payments. The only difference is whether you want to prepay for your expenses in Goocle Adwords or not. The decision is entirely up to you. Payment can be made either in the form of a bank account or by credit card.
