Banner advertising is rightfully considered one of the most effective ways to promote goods and services on the Internet. Moreover, the sizes of banners can be completely different. For each specific case, it is recommended to select the appropriate dimensions that can inform potential customers about the subject of the firm's activities.
A classic banner ad is a rectangular graphical image created in GIF or.jpg
What determines the cost of a banner
The price into which the creation and placement of banner advertising on sites can result depends on the popularity and attendance of the resource, as well as on its specifics. Some portals fundamentally match the image to the dimensions approved on the site.
Initially, it is recommended to ask the owners of the resource about the terms of advertising, placing special emphasis on the size. Naturally, many owners make contact and effortlessly place a banner that differs from the rest in size. However, this contributes to an increase in the costs of the advertising campaign as a whole.
The cost of placing a banner is also directly influenced by the size of the image, the duration of its presence on the site, and the place of the block on the resource. Some performers include in the price the number of clicks that were made with the given media.
The most successful banner sizes
If the ad is required to become familiar to the viewer, then the best option would be to pay for the creation of a 468x60 banner and its placement for a long time, while the production of a 728x90 banner, although it is characterized by greater visibility, is quite expensive and often does not pay off. Dimensions 240x350 contribute to the implementation of any graphic task, but has the worst transition rates. This can be explained by the unsuccessful placement on the site pages, since such banners are installed in the right column or in the left under the menu.
Experienced custom advertisers usually create several options for graphic advertising to satisfy all the requests of the owners of those Internet resources on which banners are planned to be placed. The main thing in such advertising is creativity and a high degree of memorability among the audience. The latter is achieved by positive and at the same time unusual slogans, as well as interesting images and light music.
In general, some sites offer bundled offers when it is planned to create banners of several sizes, place them in different parts of the site, and offer active assistance in attracting customers. It is also possible to provide significant discounts for long-term cooperation.
