There are millions of pages on the Internet and dozens of new ones appear every day. Therefore, no matter how wonderful, interesting and relevant the site is, in order to attract visitors to it, first of all, it is necessary to make it noticeable among thousands of others. In most cases, people go to sites from search engines, which analyze their queries and provide lists of the most suitable addresses. Accordingly, in order for your site to be popular, it must be in the top lines of the search engine results.
Instructions
Step 1
Making your site the first in the search engine is not an easy task. There is a whole technology of promotion and promotion of sites in the search engine results. Among webmasters and site owners, it is called SEO (search engine optimization) - search engine optimization. The algorithms of search engines that provide indexing of sites change quite often, so there is no single universal method for promoting a site. But then there are a number of principles that remain unchanged.
Step 2
There are two main directions of website promotion in search engines: internal and external optimization. Internal involves transforming the site in accordance with the requirements of search engine algorithms in order to facilitate and speed up the process of their indexing. External optimization is a set of procedures aimed at successfully combating competitive sites of a similar subject.
Step 3
As part of internal optimization, you should pay attention to the following points: the uniqueness of the site content, a well-composed semantic core, including both high-frequency and low-frequency queries, competent page optimization for the main key queries, correct internal site linking, clean program code, sitemap availability, a properly composed robots.txt file, well-written meta tags. A lot of materials have been written about all these key points of internal optimization on the Internet and they are quite easy to find.
Step 4
It makes sense to switch to external optimization only after all the necessary measures for internal optimization have been completely carried out, otherwise these efforts will turn into just a waste of money. It is important to remember that in highly competitive commercial topics, successful promotion without financial costs is almost impossible and we are talking here only about the size of the available budget and the efficiency of its distribution.
Step 5
The main task of external search engine optimization is to acquire backlinks to your site from third-party resources. The more such links, the more authoritative your site is in the eyes of a search robot. However, it is important to remember that not every resource / Internet site is suitable for placing a link to your site. It is very important that the donor site is a really high-quality resource. By posting your link on low-quality, spammed sites (the so-called link scavengers) or resources of prohibited topics (porn, varezniki, crime), you can achieve the exact opposite effect, receiving penalties from the search engine instead of the expected promotion. Therefore, the choice of sites for your links should be approached especially carefully and not chase cheap or free offers.
